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  • 2024 DELIVERABILITY UPDATES, PERSONALIZATION, AND HOW TO BEND THE GRAMMAR BOOK RULES.

2024 DELIVERABILITY UPDATES, PERSONALIZATION, AND HOW TO BEND THE GRAMMAR BOOK RULES.

Author

Kody Nordquist
February 11, 2024

Sponsored by

WELCOME 🥳

This is it—the first issue of your weekly, straight-talking guide to email marketing mastery. 

No fluff, just the hard-hitting stuff.

But this isn't a one-way street. 

Your input is crucial. 

Speak up, share your insights, or vent about your email marketing frustrations. 

This is as much your platform as it is mine.

Let’s dive into the essentials and make sure our emails are hitting inboxes, not spam folders.

DELIVERABILITY MUST-KNOWS 👇

Heads up: Yahoo and Gmail just got tougher on senders. 

Sending over 5k emails a day? This is for you.

If you’re not up to speed with the new rules, you’re risking being marked as spam. 

Here’s your survival guide:

  • No More Amateur 'From' Addresses: Upgrade to a professional, branded address. ‘[email protected]’ won’t make the cut.

  • Claim Your Domain: Your emails should be as unique as your brand. Personalize your domain.

  • Befriend DMARC: It's the gatekeeper. Get it right, and you're in the inner circle of Yahoo and Gmail.

  • Easy Unsubscribe: Let them go with a click. No hard feelings.

  • Keep Complaints Down: Aim for a spam complaint rate lower than 0.02%.

Struggling with these? Hit reply. I’m here to help you navigate. What to expect:

  • Actionable marketing tips and tricks

  • Insights into the latest industry trends

  • Case studies of successful marketing campaigns

  • Opportunity to learn from me for free

  • And maybe an exclusive offer or two

EMAIL MARKETING TIP OF THE WEEK

Personalization isn’t just a buzzword.

Many teams are missing out.

Stop being generic. It’s time to get personal.

This means more than just name-dropping. It's about crafting messages that resonate on a personal level.

  • Make your subject lines intriguing, like sharing a secret with a friend. 

  • Start conversations by acknowledging their challenges. 

  • Customize your offers based on their history.

Your goal? Make every email a reflection of your customer’s identity. 

That’s the secret to loyalty.

COPYWRITING TIP OF THE WEEK

Forget traditional grammar.

Want to captivate your readers? Start sentences with ‘But’ or ‘And’.

Short. Punchy. Sentences. They’re a breeze to read.

They create a beat.

And drive.

But most importantly:

They keep your readers hooked.

Just like this tip.

These stories are presented thanks to beehiiv, an all-in-one newsletter suite built by the early Morning Brew team.

Fully equipped with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle.

The top newsletters in the world are built on beehiiv, and yours can be too. It's the most affordable option in the market, and you can try it for free — no credit card required.

Want to learn from me or connect on other platforms? 👇

Want to work with my agency? Apply Here

P.S. - I’m a better marketer than I am writer, so cut me some slack and provide as much feedback as you can. We’ll work through this together.

Best,
Kody Nordquist

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