🧠 28 Days Left... Here's How To Finish The Year Stronger Than Ever

Welcome back to the 44th edition of Nord Media

Before we get started - if you’re wanting to get your brand in front of 75,000+ marketing decision makers like yourself and join brands like Motion, YotPo, Minisocial, Sleepless ai, Creative OS & Superfiliate by applying here.

The holiday frenzy we’ve been talking about for the past quarter and a half is now officially here.

We’ve made it past BFCM, and now it’s time for the next big events: Christmas, Hanukkah, and New Year’s.

This is the moment when thousands more users flood your site, hunting for the perfect holiday gift.

And you know what that means?

Your conversion rate is probably going to dip.

Not exactly the news you wanted to hear—I get it.

But don’t worry, because today I’m breaking down the exact changes you can make to your holiday sales strategy to start converting at 10x the rate.

Let’s dive in:

Make Sure You’re Mobile Friendly:

We do a lot from the comfort of our iPhones.

Why bust out the big screens when you can scroll with your thumb in bed and make that guilt-pleasure purchase you’ll probably overthink for the next four days?

Over 70% of online shopping happens on mobile devices. 

If your site isn’t optimized for smaller screens, you’re leaving money on the table.

Slow loading times? Hard-to-navigate layouts? 

Forget it—customers will bounce faster than you can say, “add to cart.”

To avoid this:

• Speed up your site: Ensure it loads in under 3 seconds. Compress images, use lazy loading, and minimize unnecessary scripts.

• Simplify navigation: Use easy-to-tap buttons, a sticky header, and a search bar that’s front and center.

• Optimize for touch: Ensure clickable elements are spaced properly and big enough for thumbs—nobody likes a misclick.

• Test your checkout flow: Make sure forms are easy to fill out, payment options work seamlessly, and users can check out in just a few steps.

A seamless mobile experience isn’t optional—it’s the bare minimum to compete today.

Spread The Holiday Joy:

Customers love the holidays—it’s a time of joy, connection, and, of course… shopping for the perfect gifts. 

To tap into that festive spirit, think about incorporating easy holiday-themed messaging and imagery across your website. 

Start with your most important landing pages, making sure they feel warm, inviting, and unmistakably seasonal.

Adding global holiday elements is a great way to keep the spirit alive throughout your site. 

Consider a simple yet festive touch, like placing a Santa Claus icon or a holiday-themed banner in your top navigation bar. 

This not only keeps holiday shopping at the top of your visitors' minds but also creates a sense of excitement and celebration as they browse.

Integrate other subtle, seasonal design elements throughout the customer journey. 

• Add snowflake animations to the background, 

• A holiday countdown timer for sales, 

• Or cheerful messaging like "Make the season bright with our gifts!" 

These small details make your site feel alive and festive, fostering an emotional connection with your customers.

Revive Abandoned Carts

Minimizing abandoned carts is one of the most impactful steps you can take to boost your revenue—especially during high-stakes shopping events.

In 2022, nearly 78% of online shoppers abandoned their carts before completing the checkout process during the holiday season. 

That’s a staggering amount of potential revenue left on the table. But with the right strategies, you can significantly reduce that number and drive more conversions.

Start by identifying the key reasons customers leave their carts behind. 

Once you understand the barriers, implement solutions designed to keep them engaged and moving toward checkout. Here are some effective strategies to get started:

Exit-Intent Pop-Ups 

Don’t let customers leave without a compelling reason to stay. 

Use exit-intent pop-ups that offer enticing discounts, free shipping, or even a special gift with purchase. 

A message like, “Wait! Complete your order now and get 10% off!” can make a significant difference.

Abandoned Cart Email Campaigns

Tap into your email marketing expertise to craft abandoned cart email sequences. 

These should include personalized reminders, product images, and an extra nudge like a discount code. 

Adding a sense of urgency with phrases like “Your favorite items are going fast!” can help seal the deal.

Transparency with Shipping Costs

One of the biggest culprits behind cart abandonment is unexpected costs at checkout. Clearly display shipping fees—or better yet, offer free shipping thresholds—early in the customer journey. 

A banner that reads, “Free shipping on orders over $50!” can encourage customers to add more to their carts.

These tactics not only reduce abandoned carts but also enhance the overall shopping experience to turn more browsers into buyers this season.

Give your Customers a Wishlist:

A wish list isn’t just convenient for your customers—it’s also a subtle driver of sales. 

Shoppers can easily share their saved items with family and friends who are looking for gift ideas, helping your products reach more potential buyers. 

While this feature might not significantly boost your conversion rate immediately, it’s a low-effort addition that creates value for specific subsets of customers, particularly during the gift-giving season.

Speaking of gifts, remember that many of your visitors are likely shopping for others during the holidays.

Simplify the process for them with these thoughtful features:

Promote Gift Cards Prominently

Gift cards are the ultimate solution for last-minute shoppers or those unsure of what to buy. 

Display them front and center on your homepage, and emphasize their flexibility with messaging like, “The perfect gift for anyone, anywhere!”

Offer Gift-Wrapping Options

Save your customers time by offering gift-wrapping services directly at checkout. 

Include a festive preview or description, such as, “Add a touch of holiday magic with our premium gift wrap for just $5!”

Highlight Easy Shipping and Returns

Buyers want reassurance that their gifts will arrive on time and can be easily exchanged if needed. 

Clearly display your shipping timelines and return policies on product and category pages. 

Add a banner with phrases like, “Hassle-free returns through January 31st!” to build trust and confidence.

These features will reduce friction in the buying journey and also position your store as a go-to destination for stress-free holiday shopping. 

Closing Thoughts

The holiday season is more than just a sales opportunity—it’s a chance to connect with your customers on a deeper level. 

Remember, while promotions and strategies are essential, creating a memorable experience is what keeps shoppers coming back. 

A thoughtful touch like a handwritten note in packages, a “thank you” email after a purchase, or a small token of appreciation can go a long way in building loyalty.

This is also a time to reflect on your own goals. 

Are you rushing to wrap up unfinished projects or pushing through the chaos of year-end tasks? 

Take a moment to appreciate how far you’ve come and focus on what truly matters—not just in your business, but in your life. 

Success is about balance, so don’t let the hustle consume the joy this season brings.

Here’s to crushing the last month of the year and setting the stage for an even stronger start in 2025. Let’s do this!

Are you a DTC brand doing over $100K a month but having problems scaling? We should chat and see if you’re a good fit for my agency.

Let’s Chat 👈

Connect with me on social 👇
LinkedIn • Instagram • Twitter 

Thank you for reading! I appreciate you.

Sincerely,
Kody