Happy Sunday,

Welcome back to the 20th edition of the Nord Media newsletter.

Before we get started – Is there anything specific you’re wanting to learn about? Let me know, as always I appreciate all of you that reply each week and share feedback with me.

Have you ever felt swamped trying to keep your business running smoothly as it grows?

Today, we’re diving into the often-overlooked secret to scaling efficiently: Standard Operating Procedures. 

I'll share why SOPs are essential to your business, how to build them from scratch, and real-world examples from my own experience.

Let’s get started.

Why SOPs Are the Secret to Scaling

SOPs are the backbone of any efficient operation. 

They provide clear instructions and expectations for your team and help replicate success as you grow. 

Well-defined procedures let you:

• onboard new team members quickly

• maintain high quality in all tasks

• keep everyone aligned with your business goals

This consistency is the secret for scaling because it minimizes errors, reduces training time, and lets you focus on strategic growth instead of daily operations. 

Basically, SOPs create a stable foundation that supports expansion and innovation.

As we grew into a multi-7 figure agency, we found that hiring became more and more crucial, and we needed processes that new team members could follow from day one. 

You need to onboard and train people quickly and effectively. 

Otherwise, your internal turnover will skyrocket, and you'll lose people's trust.

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Rainbow Shops switched to MobiLoud from a popular app builder to eliminate app maintenance headaches and get custom site features working in their apps. They now see a 7x higher CLTVs, 30% higher mobile conversion rate compared to mobile web, and drive 15% of all online revenue through their apps.

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Why You Need SOPs

• Streamlined Operations: SOPs reduce the time spent on training and troubleshooting.

• Consistency: Guarantees tasks are performed the same way every time.

• Accountability: Clearly defines roles and responsibilities.

• Scalability: Makes it easier to replicate processes as your business grows.

When you take the time to have solid systems in place that are repeatable and answer 90% of the questions out there, it drastically improves the quality of work and happiness across the board. 

Employee happiness and retention increase, and client satisfaction goes up with well-trained employees.

7 Steps to Build an SOP from Scratch

1. Identify Gaps in Your Processes: When something goes wrong or someone has a question, use those as a foundation for a new SOP.

2. Identify What Fills that Gap: Ask yourself—who's involved? What's needed? What's the goal? How do we fix it?

3. Document the Steps: Write down each step in a clear, concise manner. Use simple language and include screenshots or videos if necessary.

4. Assign Roles: Clearly define who is responsible for each task within the process.

5. Review and Test: Before finalizing the SOP, have your team review and test it. Gather feedback and make necessary adjustments.

6. Implement and Train: Once the SOP is ready, train your team on how to use it. Make sure everyone understands their roles and responsibilities.

7. Monitor and Update: Regularly review and update your SOPs to keep them relevant and effective.

Here’s a real work example of an SOP we use at Surge for email copywriting to give you an idea of what this looks like:

SOP for Email Copywriter at Surge Marketing

Getting SOPs Wrong

In the early days of my agency, we struggled with client onboarding…

Without a proper SOP, we missed deadlines and important details, leading to unhappy clients.

When we realized that a proper SOP for onboarding could streamline the rest of the repeatable work, everything changed. 

Building systems that fill previous gaps helps avoid those issues in the future. 

If the onboarding experience is smooth and flawless, it sets a positive tone for the entire relationship.

Getting SOPs Right

We’re developing a detailed SOP for client onboarding, outlining each step from initial contact to project kickoff. 

The goal here is to improve our efficiency but also significantly boost client satisfaction.

This isn’t finished or formalized YET, but when it IS done, 

I’m going to walk through and outline the exact thinking behind it all.

Keep an eye out for it on my Twitter because I’ll be sharing it with you all (hopefully soon!)

Scale with Confidence

I've seen firsthand how SOPs can transform a business. 

They take the guesswork out of daily operations and free up time to focus on growth. 

Trust me, it's worth the effort to document your processes now rather than scrambling to find a quick fix later. 

Start small, pick a few key areas, and watch how it helps streamline your operations. 

Your future self will thank you for laying this foundation.

Find ways to implement these as you grow. 

Don't wait until they're needed. 

If there's a problem, issue, or question, build an SOP around it to resolve it without a fuss next time.

However, don't let these slow you down. 

Avoid creating unnecessary work and remember that SOPs are meant to be flexible. 

Revisit your SOPs quarterly to review what’s changed, improved, or worsened. 

Some may no longer be needed, while others might need updating. 

This ongoing refinement will guarantee your SOPs continue to support your business's sustainable growth.

🧠 My Personal Product Recommendations for You
surefoot - What would a 10% conversion rate increase mean for your business? It meant a lot to Brooklinen, whose VP of Product says “surefoot.me has been a reliable partner for us over the years. Highly recommend them!”

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Have a specific question or something I can help with? Shoot me a message on twitter and I’ll typically answer within 24 hours 👉 Twitter 

Want to learn from me or connect on other platforms? 👇
 LinkedIn • Instagram

Thank you for reading! I appreciate you.
Sincerely,
Kody