🧠 Abandoned carts drain $18 BILLION every year

Welcome back to the 48th edition of Nord Media

Imagine this: a customer visits your store, 

Fill their cart with your best products, 

And then… 

Disappears. 

No checkout. 

No sale. 

Just a full cart, left behind.

Frustrating, right? 

You’re not alone. 

Abandoned carts are a silent revenue killer for Ecom brands, with nearly 90% of businesses missing the mark on their Cart Abandonment Flows. 

And even those who have one set up:

• They don’t send enough emails.

• Their copy fails to connect.

• Or their design doesn’t nudge shoppers to complete the sale.

This is a direct hit to your revenue potential. 

The good news is that an optimized abandoned cart sequence can help turn things around by returning shoppers to complete their purchases.

And today, I’m breaking down the EXACT strategies we’ve tested to help you reclaim those sales and keep your customers coming back.

Let’s get into it:

Understand Why Your Customers Abandon Their Carts

We’ve all been there—browsing an online store, adding a few items to our cart, and then… 

Something stops us from clicking “Buy Now.” 

For nearly 48% of shoppers, it’s because they’re “just browsing” or “not ready to commit.” 

But what about the other half—those who genuinely intended to buy but didn’t?

Here’s what often sends them running:

• High shipping costs or unexpected fees at checkout.

• Being forced to create an account instead of checking out as a guest.

• Concerns about sharing credit card information with a website they don’t fully trust.

• A delivery estimate that feels like an eternity.

• A policy that makes them hesitate instead of feeling secure.

• Limited payment options that don’t meet their needs.

Understanding these pain points is the first step in creating an abandoned cart flow that addresses these concerns and nudges customers back to finish their purchase. 

By removing friction and easing doubts, you can keep the sale alive and build trust with your shoppers.

Personalize Your Subject Line To Fit The Customer’s Profile

The subject line is your first (and sometimes only) shot at grabbing a customer’s attention. 

Using customer details like their first name or referencing the specific items they left behind adds a human touch that’s hard to ignore.

For example:

• “Forget something, Bob?”

• “Your cozy sweater is still waiting for you!”

These subject lines stand out in a customer’s inbox. 

But what if you don’t have detailed profile properties to work with? 

No problem. 

You can still use playful, conversational language to catch their eye.

• “Don’t leave your cart hanging!”

• “That [item] you love? Still here.”

• “Quick! Before someone else grabs it…”

The key is to be direct, engaging, and aligned with your brand voice. 

Remember: a great subject line gets the customer to open the email. 

From there, your message and design do the rest.

Pro Tip: Test different types of subject lines—personalized, humorous, or urgency-driven—to see what resonates best with your audience. 

Sometimes, small tweaks can lead to big wins in open rates and conversions.

Automate Your Abandoned Cart Emails

Timing is everything when it comes to recovering abandoned carts. 

That’s why automation is your best friend—it makes sure your emails are sent promptly and feel personalized without you having to lift a finger every time.

Here’s what you’ll need to get started:

• An email service provider (ESP): To design, send, and track the performance of your emails.

• An eCommerce platform: To monitor cart abandonments and trigger your email sequence.

Set up triggers on your platform so that every time a customer leaves items in their cart, your ESP automatically sends a tailored email. 

Tools like web-hooks can make this seamless by syncing real-time events (like a cart being abandoned) with your email system.

Then, you have to actually create an abandoned cart email sequence with multiple touch-points to engage customers over time.

Here are our exact proven strategies that made our clients MILLIONS:

Email 1: Quick Reminder: This email will serve as a simple reminder of what the customer left behind in their cart. 

• Many people will convert just off a quick reminder.

• Get straight to showing the customer exactly what they left behind and allow them to finish their order.

• Don't try to get too fancy here; too many words or graphics will distract the customer from buying.

Use subject lines like, 

• "You left something behind…, 

• "Forget something?

• or "Eyeing something?"

Email 2: Nudge with Social Proof: This email aims to be another simple reminder to convert those who need a bit more social proof. 

• Keep this email similar to the first one

• Add in a quick remark about their product

Use subject lines like, 

• "You have great taste." 

• “Your order is waiting" 

• or “Quick heads up."

Email 3: Overcome Objections with Product Details: If the simple reminders didn’t work, they likely need more information,

• Provide specific information about the item they added to sway their decision.

• You can also add in additional product selections.

Use subject lines like, 

• “Our [Product Name] is a great choice"

• "Here's why you loved it"

• "Discover more about your selection"

Email 4: Send Testimonials: Showcase what others are saying about the product they left behind

• Use testimonials to convert skeptical customers who are on the fence.

• Add in a reminder of the customer's cart

Use subject lines like, 

• "Your item is a fan favorite..."

• "Here's what others are saying"

• "Customer approved"

Email 5: Create Urgency with a Last Chance: The customer now has all the info they need. You have to persuade them to act.

• Emphasize that time is running out, and immediate action is needed.

• Use urgent messaging in your copy

Use subject lines like,

• "Last chance to claim"

• "Your order is expiring"

• "Gone tomorrow"

• "Your cart is leaving"

Email 6a: Personal Check-In (For Past Buyers): This email is for customers who have purchased before but didn't complete this order.

• Offer support in case they have unanswered questions.

• Text-based email from the founder

• A gentle reminder about their cart

Use subject lines like, 

• "Everything okay?"

• "Just checking in"

• "Let us know if you need anything"

Email 6b: Introduce a Discount (For Non-Buyers): For potential customers who haven't purchased before, include additional product choices:

Use subject lines like, 

• "Flash Discount!"

• "A special offer just for you"

• "Take [Discount]% off your cart!"

Email 7: Final Reminder with Discount Urgency: People tend to respond to countdowns or deadlines.

• Emphasize that the discount is about to expire to prompt immediate action.

• Include a clear CTA

Use subject lines like, 

• "[Discount]% Off Expires Tonight"

• "Gone forever"

• "Your offer is heading out the door"

• "Don't miss out!"

Email 8: Final Personal Touch with Discount: This is the last effort to convert the customer

• A personal message combined with a discount might tip the scales.

• Offer additional support

Use subject lines like, 

• "Everything okay?"

• "Just checking in"

• "Let us know if you need anything" 

Closing Thoughts

Abandoned carts may seem like a small problem, but as we’ve discussed today, they’re a massive opportunity to reclaim revenue and strengthen customer relationships. 

With the right strategies, like the ones we’ve outlined here, forgotten carts can become a key driver for your growth in the coming year.

As we move into the new year, my goal is to keep bringing you actionable strategies that help you drive growth and sharpen your edge in the e-commerce world. 

Let’s make 2025 the year we take our businesses to new heights—starting with reclaiming those abandoned carts and maximizing every opportunity. 

Thanks for being part of the journey. 

Here’s to building something amazing together.

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Thank you for reading! I appreciate you.

Sincerely,
Kody