🧠 Attention ≠ Revenue. Here’s the Fix.

Welcome back to the 91st edition of Nord Media

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Going viral feels great until you check Shopify and realize nothing has changed.

Sure, a ton of views is exciting, but likes don’t pay suppliers. Revenue does.

If your creative isn’t actually turning eyeballs into purchases, you’re stuck chasing metrics that don’t matter.

You don’t need the most polished video or jaw-dropping visuals to convert. Sometimes, clear, genuine messaging hits way harder.

People want to buy from brands they connect with, not just ones they notice.

So, today we're diving into exactly how to create content that doesn't just grab attention but makes people click buy.

Let’s get into it.

The Content Conversion Playbook: Secrets of Brands Earning 7+ Figures

Views alone won’t grow your business. If you want to actually move the needle, your creative needs to do more than just attract. It needs to convert.

Here’s how to create content that transforms viewers into buyers:

1. Clarify your core value early

• Lead with your strongest benefit:

This is your creative's “why should I care?” moment. 

Think: What’s the #1 thing your product does better than anyone else? Make that crystal clear immediately.

Example: “100% blackout curtains that make every room hotel dark.”

• Speak directly to your ideal customer:

Don’t talk to everyone. Speak to the person with the problem. Use the same words they’d use in a search bar or conversation with a friend.

Example: “Finally, a protein powder that doesn’t wreck your stomach.”

• Avoid ambiguity:

When in doubt, be more literal. Clever lines might look cool, but clear ones sell better. 

Test: Would a 5th grader understand your headline? If not, rewrite it.

2. Align content with buyer readiness

• Cold audience:

Your goal here is connection, not conversion. Think of content that sparks curiosity or empathy like founder stories, educational breakdowns, or user transformations.

Example: “I started this brand after wasting $10K on products that didn’t work.”

• Warm audience:

Focus on what makes your product different or better. Use comparison charts, before/after visuals, or short demos to build desire.

Example: “Ours vs. Theirs” or “Why 4,000 people switched to us last month.”

• Hot audience:

No fluff here. Just give them a reason to act now. Discounts, limited-time bonuses, or sell-out alerts work best.

Example: “Order in the next 2 hours to guarantee delivery before Mother’s Day.”

3. Leverage social proof to ease concerns

• Customer testimonials:

Keep them short, outcome-focused, and specific. Bonus points if it includes a common objection overcome.

Example: “I thought it’d be too bulky, but it’s actually lighter than my iPad.”

• UGC (User-Generated Content):

Unpolished = powerful. A raw unboxing or reaction video can build 10x more trust than polished studio work.

Tip: Incentivize customers to share with discounts or contests.

• Real-world stats:

Use numbers to build confidence fast. Think volume (e.g., “10,000+ sold”), satisfaction rates, or success percentages.

Example: “92% of users reported better sleep in the first week.”

4. Use explicit, compelling CTAs

• Make action easy:

Use buttons and copy that remove friction. Avoid vague “Learn More” and go for clarity like “Get My Starter Kit” or “See Full Demo.”

Test: Is the next step obvious even if someone skims your ad?

• Inject urgency:

Create FOMO with language tied to quantity, timing, or exclusivity. Just don’t fake it. Real scarcity works best.

Example: “Only 17 left in stock” or “Offer ends at midnight.”

• Repeat your CTA strategically:

Audiences need reminders. Don’t be afraid to restate your ask clearly in the middle and at the end.

Tip: Try slightly different phrasing each time to keep it fresh.

 Use these points as a checklist, and you'll start turning your views into tangible revenue.

Creative Conversion Checklist:

• Lead with your strongest benefit in the first 3 seconds.

• Tailor messaging based on audience readiness. Educate cold, persuade warm, convert hot.

• Leverage UGC, testimonials, or stats to quickly build trust.

• Be explicit about the action you want. Make it easy and obvious.

• Use time-sensitive language to motivate immediate clicks.

• Clear beats clever every single time.

Closing Thoughts

The brands pulling ahead right now aren’t just chasing attention… they're converting it by design.

That starts with clarity. 

When your message is direct, your audience doesn’t have to think. They just act.

Then it continues with alignment.

Each stage of the buyer journey deserves its own strategy. A cold scroll-stopper isn’t enough to close a hot buyer and a conversion CTA doesn’t work if the viewer’s never been warmed up.

And it ends with confidence.

Proof builds belief. The fastest way to earn trust is to show real people getting real results.

Before you hit publish on your next ad, ask:

• Is it speaking to the right stage of awareness?

• Is the value clear in 3 seconds or less?

• Would I buy based on this creative alone?

If not, refine it. You’re closer than you think.

The attention is already there. It’s your job to turn it into action.

Want to learn more? Connect with me on social 👇
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Thank you for reading! I appreciate you.

Sincerely,
Kody

Disclaimer: Special thanks to Goodo Studios & CreativeOS for sponsoring today’s newsletter.