Happy Sunday,

Welcome back to the 15th edition of the NordMedia newsletter.

Want to learn about anything specific? Let me know—your feedback drives our content!

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This week, we’re diving into how to overcome market saturation by running towards what everyone else is running away from.

Crowded markets can be a goldmine if you can carve out your unique value proposition.

Why Even Bother?

It might seem counterintuitive to target saturated markets, but there's a solid reason behind it. 

Saturation indicates success with high demand and proven interest. 

The key is not to avoid these markets but to differentiate yourself within them.

I’m Different, Yeah I’m Different 🎵

A saturated market means people are already spending money. 

Your job is to start funneling that money to your brand.

Why break new ground when you break through everyone else's crappy product/offer?

Stand out by offering something unique that your competitors don't. 

(it doesn’t have to be crazy complicated either)

Here’s how:
1. Identify Gaps and Opportunities
2. Craft a Unique Value Proposition (UVP)
3. Leverage Customer Feedback

Craft a Unique Value Proposition (UVP)

• Develop a clear and compelling UVP that highlights what makes your business different.

• Focus on specific benefits and unique features your competitors lack. 

We recently collaborated with a pet health brand to reshape their customer acquisition and retention strategy.

I wanted the focus to be on easing the worry around pet health.

Instead of emphasizing their flea and tick tag products, we pivoted to highlight the peace of mind these products offer.

“365 days without having to worry about fleas or ticks.”

Here are the sales results since we began working together 👇

Leverage Customer Feedback

• Use surveys, reviews, and direct feedback to understand your customers' needs better.

• Adjust your offerings based on this feedback to stay ahead.

  • Do this every 30 and 90 days

    • 30 days - provides a continuous flow of concept ideation

    • 90 days - allows for updates to the actual work

Now that you have your UVP, let’s get into specific strategies to grow in a saturated market:

Hyper-Targeted Marketing

• Use detailed customer personas to target your marketing efforts precisely.
  (the best targeting is done via your creatives)

• Focus on niche communities and platforms where your ideal customers spend their time.

  • Think email, discord servers, facebook groups, etc.

Content Marketing with a Twist

• Create highly specialized content that speaks directly to your niche audience.

• Use blogs, videos, and podcasts to establish yourself as an expert. 

Exceptional Customer Service

• Go above and beyond to provide personalized and memorable customer experiences.

• Build strong relationships that turn customers into advocates.

I visit clients in person.

In a remote-dominated world, this is my version of differentiating myself in a saturated market.

I have a 91% retention rate for clients we sign, with three past clients acquired and only one ever dropped. 

My average client retention rate is 24 months, with 17 out of 19 current clients on a one-year retainer. 

Find your unique value proposition and leverage targeted strategies, so you can thrive in even the most competitive markets. 

Keep pushing boundaries and embracing new strategies to propel your growth journey forward, and thank you for reading!


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Have a specific question or something I can help with? Shoot me a message on twitter and I’ll answer to the best of my ability 👉 Twitter 

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Thank you for reading! I appreciate you.

Best Wishes,
Kody