🧠 Build a GTM Strategy That Drives Results

Welcome back to the 39th edition of Nord Media

So, you’ve created a groundbreaking product. 

You’ve poured months—maybe even years—into perfecting every detail. 

You’re certain it’s going to make a huge impact, changing lives and maybe even shaping industries on a global scale.

But now what?

How are you going to get it into the hands of the people who’ll not only resonate with it but truly benefit from what you’ve built?

In comes the “go-to-market (GTM)” strategy.

The bridge between your vision and your audience. 

A GTM strategy lays out exactly how to introduce your product to the world, build demand, and connect with the right people at the right time. 

It’s the key to turning your creation into a movement.

And today, we’re breaking down the most important elements to create your own GTM strategy and take your product to the next level.

Let’s get into it:

When Do You Need a GTM Strategy?

If you find yourself in any of these situations, you’ll most definitely need a GTM strategy:

Launching a New Product in an Existing Market

When entering a familiar market, you need a clear plan to show customers why your product is worth trying over trusted competitors.

Focus on understanding your target audience and how you’ll connect with them.

Entering a New Market with an Existing Product

When introducing your product somewhere new, you must adapt your strategy to meet different customer needs.

Your home market approach won’t always work—localize your message and marketing methods.

Testing a New Product’s Market Growth

You can’t just simply toss a product into the market and hope it sells.

Define who your target customers are and what they need, then show them how your product solves their problem.

The Basics

When creating any GTM strategy, you must answer a few key questions that’ll establish your foundation:

What are you selling, and why should anyone care?

Having a product is just the starting point.

It needs to solve a real problem people are facing and clearly demonstrate why it’s the better choice compared to the alternatives.

Who’s your ideal customer, and what’s bothering them?

You can’t sell to everyone, so focus on your people.

What keeps them up at night? What problem are they dying to solve?

If you can tap into that, you’re already ahead.

Where are you planning to sell?

Whether online, in stores, or a mix of both, you need to know your market.

Are people looking for what you’re offering? What’s the competition like?

How are you going to reach them?

Even the best products don’t sell themselves.

You need a clear plan to get in front of your audience, grab their attention, and keep them interested.

Launching a product is no small feat.

And no matter how “awesome” it may be, the success of your launch comes down to how defined your marketing and sales game is.

Create A Value Matrix

A value matrix is a framework that breaks down the following:

Each buyer persona,

Pain points they face,

And how your product addresses those challenges in a meaningful way.

Start by identifying your key buyer personas and understanding the specific issues they deal with daily.

What problems are they struggling with?

How do those challenges impact their goals?

Your matrix should highlight how your product provides solutions that ease their struggles or solve their problems entirely.

Next, connect the dots with a tailored marketing message that ties the pain points to your product's value.

This message should focus on addressing the pain directly.

“Think of your product as the painkiller, not the daily vitamin.”

People act when they feel an immediate need, so make sure your message highlights how your product is the solution they’ve been searching for.

A strong value matrix will bring clarity to your marketing efforts by zeroing in on what really matters to your audience.

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Create Content That’s Actually Interesting

1. Focus on Inbound Leads and Their Needs

Inbound leads already have a head start—they're aware of your product or service, understand some of its benefits, and are interested in learning more. 

This makes them more likely to convert compared to outbound leads, who often need convincing from the ground up. 

To capitalize on this, create content that 

• Educates, 

• Engages, 

• and Builds on their initial interest. 

Consider blog posts, webinars, or detailed guides that dive deeper into your offerings. 

Use targeted calls to action that drive the next step in their journey—whether it’s signing up for a demo, downloading a resource, or making a purchase.

2. Develop a Comprehensive Content Marketing Strategy

Content marketing involves creating pieces that resonate with your audience based on where they are in the sales funnel. 

• Top-of-funnel content, like industry news or how-to articles, grabs attention.

• Middle-funnel content, such as case studies or in-depth comparisons, guides consideration. 

• Bottom-of-funnel content, like customer testimonials and free trials, pushes conversion. 

Optimize each piece with relevant keywords to improve search engine rankings and ensure potential customers find you organically. 

This helps drive traffic, which can ultimately lead to purchases. 

The goal is to answer questions, address concerns, and lead customers down a journey that builds trust and confidence in your brand.

3. Target Keywords and Drive Organic Traffic

Search engine optimization (SEO) plays a critical role in content marketing. 

By identifying and targeting keywords your audience searches for, you position your content to rank higher on Google and other search engines. 

Keyword-rich content ensures your website is visible when potential customers seek information or solutions you offer. 

Create blog posts, landing pages, and resources around these keywords, and ensure they’re used naturally. 

Beyond search rankings, high-quality content that genuinely addresses customer needs

• Increases stay time on your site, 

• Boosts engagement, 

• and Signals to search engines that your content is valuable.

4. Create Authentic and Problem-Solving Content

Content that is authentic, relevant, and genuinely helpful turns prospects into loyal customers and brand advocates. 

Focus on solving problems your target audience faces. 

Whether through informative articles, engaging social media posts, or videos, explain how your product or service addresses their pain points. 

Avoid being pushy or overtly salesy—content that offers genuine value is more likely to be read, shared, and trusted. 

Demonstrating expertise while empathizing with your customers builds credibility and keeps them coming back for more. 

As you grow your content strategy, continue to distribute and amplify your work across multiple platforms to maximize reach and draw in more inbound leads.This was further reinforced with customer testimonials, adding credibility and appeal.

Closing Thoughts

Bringing a product to market is a journey that takes careful planning, bold creativity, and unshakable determination. 

You’ve already done the hard part by creating your product. 

Now, you need to tell its story in a way that resonates, inspires, and drives action.

Focus on the problems your product solves, the audience it serves, and the unique value it brings. 

Don’t be afraid to adapt, iterate, and keep learning along the way. 

The world is waiting to see what you’ve built.

Want to learn from me or connect on other platforms? 👇
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Thank you for reading! I appreciate you.

Sincerely,
Kody