This Week

Happy Sunday,

Welcome back to the 8th edition of the NordMedia newsletter,

Your weekly growth marketing reality check. 

Today I’m going to lay down a path that cuts through the noise, focusing on something many lightly tread around but need to know:

The Anatomy of a High-Performing Email.

Knowing this breakdown is something that doesn’t just nudge the needle—it moves it. 

So, grab your drink of choice (be it coffee, tea, or something stronger),

And let’s get into it…

But before we do —

I wanted to share a membership I joined around 10 months ago now and wish I had joined sooner. Andrew Foxwell’s “Founders” membership is an absolutely stellar membership that brings together the brightest in the marketing industry from brand owners, agency owners, service leaders and thought provokers. Overall Andrew has managed to create an environment of knowledge sharing where everyone checks their ego at the door and you’re there to ask for help and provide help to others.

Foxwell Founders is a high-level, exclusive membership for the best in digital marketing.

Benefits:

• A community of supportive colleagues

• Founders Knowledge Base

• Founders SOP Database

• Monthly Account Audits

• Talk with subject matter experts

• Discounts to industry leading software for range of services

• Bi-weekly small group masterminds

• Quarterly Meetups

My personal favorites being the community of like-minded peers who are always willing to help and share their insights. There’s over 25 dedicated slack channels for every situation or question genre you can imagine and it’s been an absolute blast to learn from some of the best out there.

I’ve also had the pleasure of attending my first quarterly meetup in Santa Barbara and got to meet some of the people I’ve come to call friends via slack. I’ll be attending all of Andrew’s future events and would love to chat with you and meet you also!

Check it out here 

Here’s a tour Andrew recently recorded of the membership. Worth a look. https://youtu.be/fgVaKYBvdkg

P.S. 👉 if you email him [email protected] he’s extending my readers a special discount.

📧 Email marketing isn't dead, it's thriving. 

But there's a big gap between just sending emails and sending ones that are genuinely profitable.

Here's what makes an email campaign truly stand out: 

1. Subject Line: Your First and Possibly Last Impression

Your email's subject line is the gatekeeper. 

It's what stands between your beautifully crafted email and the recipient's attention. 

The goal? 

Be intriguing, not spammy. 

Specificity beats vagueness every time. 

Personalization? Non-negotiable. 

Throw in some urgency or curiosity, and you've got a winner. 

Forget "Newsletter #45" and think "The Only Marketing Tip You Need This Week."

2. Personalization: Beyond 'Hey [First Name]'

Slapping a first name on an email isn't personalization.

It's barely scratching the surface. 

True personalization dives deep into the recipient's behavior, preferences, and past interactions. 

Segment your audience like your business depends on it—because it does. 

Tailor your content, offers, and calls to action (CTAs) to match the segment's interests and needs. 

The more relevant the email, the higher the engagement.

3. Content: Value Over Volume

Every word in your email should earn its place. 

Your audience's time is precious, and their attention span is shorter than you think. 

Get to the point, and make sure that point is worth their time. 

Educate, entertain, or enrich your readers' lives in some way. 

If your email doesn't tick any of these boxes, rethink sending it.

4. Design: Clarity is King

Your email's design should enhance the message, not distract from it. 

Keep it clean, mobile-friendly, and easy to navigate. 

A well-placed image or graphic can boost engagement, but a cluttered layout can do the opposite. 

And remember, a CTA button that's hard to find is a CTA that's not clicked. 

Make it pop, and make it obvious.

5. Timing and Frequency: It's Not About You

Your ideal email send time and frequency aren't about your schedule, they're about your audience's. 

Testing is the only way to nail this. 

Start with industry benchmarks, but then iterate based on your own data. 

And while you're at it, respect your audience's inbox. 

Bombarding them with daily emails is a one-way ticket to unsubs. 

6. Analytics: The Only Way Forward

If you're not obsessively tracking open rates, click-through rates (CTRs), conversion rates, and unsubscribe rates, you're flying blind. 

But don't just collect data—act on it. 

A/B test everything from subject lines to send times, and use your findings to continuously refine your approach.

In essence, high-performing email campaigns are a blend of art and science. 

They require creativity, yes, but also a rigorous commitment to personalization, value, clarity, respect for the recipient's time, and relentless optimization based on real data. 

Cut any fluff, focus on what matters, and watch your email marketing efforts pay off.

🎯 Here’s an example 

Let’s put all of this together, in action. 

Here’s a breakdown of a Welcome email we did for our client, Joaihú, and why it works:

• Visual Appeal: The vivid imagery of cacao pods and the product itself immediately draws the eye. High-quality visuals are crucial for first impressions and can significantly increase engagement.

• Brand Storytelling: The text "Experience Cacao Bliss" coupled with a brief introduction that highlights values such as love and respect weaves a narrative that's more than just about chocolate—it's about being part of a brand that cares.

• Personal Invitation: The phrase "We're excited to have you join our community of conscious consumers" makes the reader feel personally invited to be part of something bigger, which is a potent method to foster a sense of belonging.

• Clear Call-to-Action (CTA): The "TASTE THE LOVE OF JOAIHÚ" button is prominent, encouraging immediate action. A strong CTA is vital for converting interest into action.

• Product Focus: The email highlights the product with clear, enticing packaging, which is essential. By showing the product front and center, it allows the reader to imagine using it, which can help in driving sales.

• Simplicity in Design: It avoids clutter and sticks to a simple color scheme that complements the product. This clarity ensures the message isn't lost in the design and that the product and call to action are the focal points.

• Emotional Connection: The language used evokes an emotional response, aiming to connect with the reader on a level beyond the product, which is critical for memorable branding.

Now? It’s your turn. 

Put these strategies into action and watch what happens next.

P.S. - Do you know someone who would love this newsletter? Share this link with them: https://nord.beehiiv.com/subscribe

Thank you for reading! I appreciate you.

Best Wishes,
Kody