This Week

Happy Sunday,

Welcome back to the 9th edition of the NordMedia newsletter,

Your weekly retention marketing reality check. 

Straight to business—today we’re tackling the beast of SMS marketing. 

💡 Did you know that 95% of text messages are read within three minutes of receipt, and 98% of SMS messages are read compared to 22.1% of emails? 

The combined engagement levels of other cross-platform channels don't hold a candle to this one.

That’s why today we’re covering the dos, the don'ts, and the "why on earth would you think that’s a good idea?" moments for this crucial channel. 

SMS marketing can sometimes feel like walking a tightrope. 

Lean too far one way, and you're the annoying spammer. 

Lean too far the other, and you're a ghost in the machine. 

So here's how you strike that balance and make sure every text lands just right.

📲 Your SMS Marketing Checklist  

✅ Do: Keep It Concise

You have 160 characters. Use them wisely. Your message should be as tight as your schedule. Get to the point, make the offer clear, and always, always include a clear call to action.

❌ Don't: Overwhelm with Texts

Don't be clingy. Bombarding phones will have customers blocking you faster than a bad Tinder date. Space out your messages. If you're texting more than you're calling your mom, it's too much.

✅ Do: Personalize When Possible

Dear [Customer Name] beats a bland "Dear Valued Customer." Inject personal touches wherever you can—names, last purchases, relevant offers. Make them feel seen, not just another number on your list.

Speaking of Do’s 👇
✅ Do: Checkout the Foxwell Founder’s

Andrew Foxwell has been a long-time friend and well known individual in the d2c space. He’s created an incredible group of the brightest in the marketing industry from brand owners, agency owners, service leaders and thought provokers.

What do you get for joining? 🤔
Benefits:

• A community of supportive colleagues

• Founders Knowledge Base

• Founders SOP Database

• Monthly Account Audits

• Talk with subject matter experts

• Discounts to industry leading software for range of services

• Bi-weekly small group masterminds

• Quarterly Meetups

And if you email him today at [email protected] he’s extending an exclusive discount to my readers. Check it out!

❌ Don't: Get Too Personal

It's SMS, not a late-night heart-to-heart. Keep the familiarity in check. Be friendly, not overbearing. Personalize, but respect boundaries. There’s a fine line between personal and invasive—find it.

✅ Do: Time It Right

Timing isn’t just everything; it's the only thing. Hit send when they're awake, alert, and not in the middle of dinner. Remember, your message is likely to be read within 3 minutes—make those minutes count.

❌ Don't: Ignore the Opt-Out

Always provide an escape hatch. Make opting out as easy as opting in. It’s not just good manners; it’s the law. Respect their choice, or risk your reputation.

✅ Do: Add Value Every Time

Every text must give something—information, discounts, a quick update. If you wouldn’t be thrilled to receive it, don't send it.

❌ Don't: Send Texts Just to Send Them

 If you're texting "just because," stop. Each message should have a clear purpose and benefit for the customer, not just filler to remind them you exist.

👉 Be sure to wrap up every SMS conversation with a step that guides the customer. 

Whether it's a link to your latest sale, an invitation to an exclusive event, or a prompt for feedback, end with an action that bridges them from reading to doing. 

And track your results—what times and texts are getting the best response? 

Use that data to refine your strategy, and remember, the goal is to turn those little messages into big results. 

Keep it sharp, keep it smart, and watch your SMS channel become a powerhouse.

P.S. - Do you know someone who would love this newsletter? Share this link with them: https://nord.beehiiv.com/subscribe

Thank you for reading! I appreciate you.

Best Wishes,
Kody