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- From $0 → $100K in 90 Days (Yes, Really)
From $0 → $100K in 90 Days (Yes, Really)
The milestone roadmap that validates, sells, and scales in 90 days.
Kody Nordquist
August 21, 2025
Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.
Picture this: you’ve got 500 units of your “game-changing” product stacked in the garage. Boxes everywhere.
You’ve even convinced your roommate to let you use the hallway closet as overflow storage.
Launch day comes. You post. You run a couple of ads.
Crickets.
Now you’re stuck explaining to your friends why your big idea turned into an expensive cardboard graveyard.
That’s the nightmare scenario for founders who skip validation. And it happens way more often than people admit.
In this email, we’ll cover:
The 4-week pre-launch validation sequence that confirms product-market fit before launch
Why early winners skip “brand building” and double down on 3 core conversion levers
The exact 90-day roadmap from $0 to 6-figures in revenue
By the end of this, you’ll know how to test demand before you ever touch inventory, avoid the “garage graveyard” fate, and build a launch that actually scales:
‼️Marpipe is giving away $10,000 in free ad credits‼️
Why would we do something this crazy?
Because we want you to test the most exciting opportunity in performance marketing before everyone else catches on: catalog ads on streaming TV.
If you're running catalog ads on Meta, Google, or Snap, you know they work. Higher ROAS. Better performance. Consistent results. Now imagine that same performance on the biggest screen in your customers' homes.
Marpipe has partnered with Universal Ads to bring your catalog ads to CTV. And this isn't brand awareness TV — this is pure performance marketing on premium streaming inventory.
We're offering $10k with no strings attached for qualifying brands, so you can be an early mover.
Limited $10k credits available — first come, first served. Apply HERE.
The 4-Week Pre-Launch Validation Sequence
Think of this as your insurance policy against becoming a warehouse manager instead of a founder. The goal is to let your market tell you if your idea has legs before you blow cash.
Here’s the play:
Landing Page Smoke Test
Whip up a simple page with product mockups, a story, and a preorder or waitlist button.
The page doesn’t have to be pretty. Just clear.
Micro-Demand Tests
Push tiny amounts of traffic through organic posts, emails, or borrowed audiences.
No big spend. Just enough to see who raises their hand.
Conversations That Count
Hop into DMs, send surveys, and ask follow-ups.
You’ll learn more from ten real conversations than a thousand anonymous clicks.
Cash or Commitments
The golden signal: deposits or preorders. Interest is cheap. Money is proof.
Four weeks of this work can save you four months (or years) of pain.
Why Branding Can Wait
It’s tempting to sink hours into fonts, colors, and packaging mockups that belong in a design museum.
But nobody cares if your hex code is off when you’re just starting.
What actually moves the needle early:
A no-brainer offer → Customers should instantly get why your product exists.
Pages and flows that convert → A clunky checkout kills more dreams than bad logos ever did.
Proof of life → Screenshots, testimonials, early adopters showing love. Even a handful of real voices beat the cleanest brand guide.
The fastest-growing brands look scrappy at the start, but their conversions don’t lie.
The 90-Day Roadmap to 6 Figures
Here’s how the sprint breaks down:
Weeks 1–4: Validation
Run the pre-launch system.
Nail down a clear offer, confirm people will actually pay, and get your first proof assets.
Weeks 5–8: First Sales
Fulfill early orders, collect real testimonials, and polish your conversion flows.
Start layering in small paid tests to see what scales.
Weeks 9–12: Scaling Systems
Now you’ve earned the right to spend.
Double down on your winning channels, systemize fulfillment, and tighten your ad-to-checkout path.
By week 12, you’re stacking proof, sales, and systems into a run rate that clears 6 figures.
Webtopia partners with high-growth ecommerce brands to scale smarter through creative-first performance, strategy, and testing.
They’ve built a free resource hub packed with playbooks, templates, and guides designed to move the needle.
If you’re ready for actionable ideas to fuel your next stage of growth, this is the place to start.
Final Thoughts
Founders don’t fail because their product is bad. They fail because they scale blindly.
The 90-day sprint is simply sequencing. Validate, sell, then scale. In that order.
Do that, and you’ll never have to explain why your garage looks more like a clearance aisle than a business.
Struggling to grow? My team and I can help.
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HOW??
We Use Strategies and Systems that Produce Consistent Results.
We currently work with a handful of brands from early-stage DTC startups to global brands scale smarter, grow faster and get profitable. Whether your goal rapid growth, consistency at scale or just to be profitable again, we've built systems and strategies to achieve that for hundreds of brands over the years.
The results? You get reliable and consistent growth without sacrificing your profitability.
Sound interesting and worth a conversation? Book a call
Want to learn more? Connect with me on social 👇
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Thank you for reading! I appreciate you.
Until Next Time ✌️
- Kody