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š§ From Invisible to Influential: The Personal Brand Blueprint
People donāt buy from businesses - they buy from people. Hereās how to build trust and credibility in both.

Welcome back to the 60th edition of Nord Media
Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.
Itās been about a decade since I entered the business/marketing world.
Over those years Iāve launched multiple projects, built businesses, faced tough setbacks, and had moments where it felt like nothing was working.
But I also grew. I learned. I built something I could be proud of.
In late 2023, I made a decision that had been sitting in the back of my mind for years: to stop hiding behind the businesses Iāve created and start focusing on building my personal brand.
I didnāt care to chase ācloutā or just share my top highlights.
For me, I wanted to show people who I am, what I stand for, what Iām passionate about, and the lessons Iāve picked up along the way.
My journey hasnāt been linear. There were highs that made it all feel worthwhile and lows that pushed me to my limits.
But through it all, Iāve stayed committed to growth.
Not just in business but as a person. Iāve always believed in being real, in showing the messy side of success, because thatās what people connect with most.
Iāve also discovered the power of community. Over the years, Iāve been lucky to surround myself with people who inspire me, challenge me, and trust me to bring them value.
That community is a group of people I genuinely want to help succeed.
This personal brand is about creating something lasting.
Showcasing the things I care about. Helping others grow, being transparent about the ups and downs, and showing that success doesnāt happen in isolation.
Today, weāre diving into how you can start building your own personal brand.
Not just for visibility but to create a legacy that truly outlasts any business venture.
Letās get into it.
š§ Exclusive Partner: Raleon
Most brands I talk to spend 10+ hours every month wrestling with customer segments that become outdated almost immediately. It's like trying to hit a moving target while wearing a blindfold.
I've been working closely with Raleon over the past few months, and their approach to segmentation is completely different ā they've built an AI-powered platform that does the heavy lifting for you. Instead of writing complex rules and constantly updating segments, you just drag and drop your targeting preferences and let their predictive models handle the rest. The best part? Your segments stay fresh automatically as customer behaviors evolve.
What really impressed me is how they've made enterprise-grade segmentation accessible to growing brands. Brands are using Raleon to create hyper-targeted segments in seconds (literally - I timed it) and pushing them directly to Klaviyo with a single click. Better segments drive more incremental revenue, and Raleon does it faster than any other solution Iāve seen.
Ready to stop wasting time and money on manual segmentation? Get 3 AI-Powered Playbooks for your brand that you can run in less than 60-seconds on Raleon.
If youāre interested in priority onboarding and a discount email Nathan at [email protected]; heās the founder and heās incredible to work with!
Your Personal Brand = Opportunity Machine
Building a personal brand doesnāt require millions of followers.
What it does require is consistency, authenticity, and a willingness to show up. Even when itās uncomfortable.
When done right, your personal brand becomes a credibility engine that opens doors to opportunities you never imagined.
Take Gary Vaynerchuk, for example.
Garyās personal media presence is the crown jewel of his empire. It doesnāt directly monetize but it creates an endless stream of opportunities, partnerships, and credibility that fuel the growth of his businesses and projects behind the scenes.
In fact, he probably spends more on promoting himself than he makes from it. But thatās intentional.
Gary uses his personal brand as a proxy for opportunity, powering ventures like:
Vayner Media: A social media agency generating hundreds of millions in revenue annually.
VeeFriends: An NFT project evolving into a franchise of characters, toys, and entertainmentāall launched on the back of his personal reputation.
Speaking & Partnerships: For Gary, speaking gigs arenāt about the paycheckātheyāre a marketing tool to secure new ventures and grow his portfolio.
His formula is simple: Build credibility and let it fuel your businesses.
And heās not alone.
Ryan Reynolds leveraged his personal charm to build Mint Mobile and Aviation Gin, selling them for massive paydays.
Conor McGregor transformed his fame into a liquor empire with Proper No. Twelve Irish Whiskey.
Sahil Bloom used his Twitter following to launch an email newsletter that eventually funded a $10,000 replica Rolex investment challenge.
Your personal brand isnāt just about posting content. Itās about opening doors.
People buy from people.
They always have, and they always will.
Thatās why your personal brand is your most powerful asset.
Brand messages shared by individuals (like you) are reshared 24x more frequently than those from company accounts.
Leads generated through personal social media are 7x more likely to convert than any other channel.
Are you running raw, plain product images as your catalog ads? Itās hurting your brand and performance.
The best operators in the world (Simple Modern, Ridge, True Classic) use Marpipe to make their catalog ads look amazing, perform better, and scale.
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So, how do you actually build a personal brand that resonates?
The answer is simple (but not always easy): Volume.
Building your personal brand is like building a strong body.
You donāt hit the gym once and expect results. You show up consistently, day after day.
To establish yourself as a trusted voice, hereās what you need to do:
Turn up every day and repeat your message.
Get mileage out of your content: Analyze quarterly, double down on what works, and reuse hidden gems like your best comments or replies.
Be yourself: Your personality will naturally attract the right people and repel the wrong ones. Thatās how you find your real audience.
The more you repeat your message, the stronger your reputation becomes.
Post consistently. Experiment. Learn. Repeat.
Your personal brand can have 10x the reach of your companyās brand. But only if you show up and do the work.
Your Personal Brand is a Reflection of YOU
Your personal brand should reflect your values, experiences, and vision. Not a highlight reel of what you think people want to see.
The fastest way to dilute your brand is by mimicking someone else. Just because someone else swears by a certain morning routine or preaches a specific strategy doesnāt mean itās your truth.
Instead, focus on whatās real to you:
Audit Your Values: What do you genuinely care about? What topics light you up? Build your brand around these pillars.
Share Personal Wins (and Lessons): People connect with real stories. If a strategy or mindset hasnāt worked for you, donāt endorse it just because itās trendy.
Drop the Facade: Youāre not just a business owner. Youāre a human. Share your quirks, struggles, and growth.
Closing Thoughts
The best time to start building your personal brand was yesterday.
The next best time is right now.
Donāt overcomplicate it. Start slow, be consistent, and most importantly, be authentic.
Share your story, your values, and your lessons. Focus on building trust and offering genuine value, one piece of content at a time.
You donāt have to be perfect. Show up as yourself and connect with your audience in a way that feels real.
Happy building.
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