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  • šŸ§  From Invisible to Influential: The Personal Brand Blueprint

šŸ§  From Invisible to Influential: The Personal Brand Blueprint

People donā€™t buy from businesses - they buy from people. Hereā€™s how to build trust and credibility in both.

Welcome back to the 60th edition of Nord Media

Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.

Itā€™s been about a decade since I entered the business/marketing world. 

Over those years Iā€™ve launched multiple projects, built businesses, faced tough setbacks, and had moments where it felt like nothing was working. 

But I also grew. I learned. I built something I could be proud of.

In late 2023, I made a decision that had been sitting in the back of my mind for years: to stop hiding behind the businesses Iā€™ve created and start focusing on building my personal brand.

I didnā€™t care to chase ā€œcloutā€ or just share my top highlights. 

For me, I wanted to show people who I am, what I stand for, what Iā€™m passionate about, and the lessons Iā€™ve picked up along the way.

My journey hasnā€™t been linear. There were highs that made it all feel worthwhile and lows that pushed me to my limits. 

But through it all, Iā€™ve stayed committed to growth. 

Not just in business but as a person. Iā€™ve always believed in being real, in showing the messy side of success, because thatā€™s what people connect with most.

Iā€™ve also discovered the power of community. Over the years, Iā€™ve been lucky to surround myself with people who inspire me, challenge me, and trust me to bring them value. 

That community is a group of people I genuinely want to help succeed.

This personal brand is about creating something lasting. 

Showcasing the things I care about. Helping others grow, being transparent about the ups and downs, and showing that success doesnā€™t happen in isolation.

Today, weā€™re diving into how you can start building your own personal brand.

Not just for visibility but to create a legacy that truly outlasts any business venture.

Letā€™s get into it.

šŸ§  Exclusive Partner: Raleon

Most brands I talk to spend 10+ hours every month wrestling with customer segments that become outdated almost immediately. It's like trying to hit a moving target while wearing a blindfold.

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Your Personal Brand = Opportunity Machine

Building a personal brand doesnā€™t require millions of followers.

What it does require is consistency, authenticity, and a willingness to show up. Even when itā€™s uncomfortable.

When done right, your personal brand becomes a credibility engine that opens doors to opportunities you never imagined.

Take Gary Vaynerchuk, for example.

Garyā€™s personal media presence is the crown jewel of his empire. It doesnā€™t directly monetize but it creates an endless stream of opportunities, partnerships, and credibility that fuel the growth of his businesses and projects behind the scenes.

In fact, he probably spends more on promoting himself than he makes from it. But thatā€™s intentional.

Gary uses his personal brand as a proxy for opportunity, powering ventures like:

  • Vayner Media: A social media agency generating hundreds of millions in revenue annually.

  • VeeFriends: An NFT project evolving into a franchise of characters, toys, and entertainmentā€”all launched on the back of his personal reputation.

  • Speaking & Partnerships: For Gary, speaking gigs arenā€™t about the paycheckā€”theyā€™re a marketing tool to secure new ventures and grow his portfolio.

His formula is simple: Build credibility and let it fuel your businesses.

And heā€™s not alone.

  • Ryan Reynolds leveraged his personal charm to build Mint Mobile and Aviation Gin, selling them for massive paydays.

  • Conor McGregor transformed his fame into a liquor empire with Proper No. Twelve Irish Whiskey.

  • Sahil Bloom used his Twitter following to launch an email newsletter that eventually funded a $10,000 replica Rolex investment challenge.

Your personal brand isnā€™t just about posting content. Itā€™s about opening doors.

People buy from people.

They always have, and they always will.

Thatā€™s why your personal brand is your most powerful asset.

  • Brand messages shared by individuals (like you) are reshared 24x more frequently than those from company accounts.

  • Leads generated through personal social media are 7x more likely to convert than any other channel.

Are you running raw, plain product images as your catalog ads? Itā€™s hurting your brand and performance.

The best operators in the world (Simple Modern, Ridge, True Classic) use Marpipe to make their catalog ads look amazing, perform better, and scale.

Marpipe has helped brands Iā€™m working with turn their DPA into real ad creative, 2X-ing their performance. Ā» Get started here Ā«

So, how do you actually build a personal brand that resonates?

The answer is simple (but not always easy): Volume.

Building your personal brand is like building a strong body.

You donā€™t hit the gym once and expect results. You show up consistently, day after day.

To establish yourself as a trusted voice, hereā€™s what you need to do:

  • Turn up every day and repeat your message.

  • Get mileage out of your content: Analyze quarterly, double down on what works, and reuse hidden gems like your best comments or replies.

  • Be yourself: Your personality will naturally attract the right people and repel the wrong ones. Thatā€™s how you find your real audience.

The more you repeat your message, the stronger your reputation becomes.

Post consistently. Experiment. Learn. Repeat.

Your personal brand can have 10x the reach of your companyā€™s brand. But only if you show up and do the work. 

Your Personal Brand is a Reflection of YOU

Your personal brand should reflect your values, experiences, and vision. Not a highlight reel of what you think people want to see.

The fastest way to dilute your brand is by mimicking someone else. Just because someone else swears by a certain morning routine or preaches a specific strategy doesnā€™t mean itā€™s your truth.

Instead, focus on whatā€™s real to you:

  • Audit Your Values: What do you genuinely care about? What topics light you up? Build your brand around these pillars.

  • Share Personal Wins (and Lessons): People connect with real stories. If a strategy or mindset hasnā€™t worked for you, donā€™t endorse it just because itā€™s trendy.

Drop the Facade: Youā€™re not just a business owner. Youā€™re a human. Share your quirks, struggles, and growth.

Closing Thoughts

The best time to start building your personal brand was yesterday. 

The next best time is right now.

Donā€™t overcomplicate it. Start slow, be consistent, and most importantly, be authentic. 

Share your story, your values, and your lessons. Focus on building trust and offering genuine value, one piece of content at a time.

You donā€™t have to be perfect. Show up as yourself and connect with your audience in a way that feels real.

Happy building. 

Looking for my recommendations?

Hereā€™s some other services I personally use and strongly recommend šŸ‘‡

QCK - Traditional SEO agencies often overpromise and under-deliver. QCKā€™s approach is different ā€” they focus on genuine ROI and sustainable growth, not just clicks.

Get a free, thorough site audit that includes a competitor analysis, technical review, and custom 90-day content plan. Transform your clicks into sales with QCK. Schedule your free audit today!

Superfiliate - Consolidate all of your word of mouth programs (influencer, affiliate, ambassador, referral) into one app while turning every link shared by a creator or customer into a co-branded high converting landing page.

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Raleon - Stop wasting time manually building and maintaining customer segments. Raleon's AI-powered segmentation platform automatically creates and updates your customer segments based on real behavior patterns and predictive analytics. Their technology saves brands 10+ hours per month while delivering better results than traditional rule-based approaches. Get a free audit today.

QRY - Specializes in accelerating growth for consumer brands through strategic full-funnel media support using their proven strategies and systems.

For a limited time theyā€™re offering Nord Media readers a free blueprint strategy session (Typically a $1000 charge) absolutely free. This is a deep dive audit of your entire business, growth strategy etcā€¦ theyā€™ll find whatā€™s working / whatā€™s not and help you understand areas of improvements. >> Get Started Today <<

Marpipe - Itā€™s time to face it - your DPA doesnā€™t look good. Itā€™s raw and incomplete. This is hurting your brand and your performance. Marpipe fixes this. The best operators in the world (Ridge, Simple Modern, True Classic) use Marpipe to run 2x better performing DPA. Ā» Get started Ā«

surefoot - Convert more of your paid traffic and lower your acquisition costs with optimized landing pages from surefoot. surefoot is an industry trusted leader in all things CRO and are trusted by dozens of brands each month to optimize their websites & landing pages to ensure theyā€™re maximizing the profit potential of their pages. Get Started Today šŸ‘‰ surefoot

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Connect with me on social šŸ‘‡
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Thank you for reading! I appreciate you.

Sincerely,
Kody