🧠How I Found the Perfect Desk Chair (And What It Taught Me About SEO)

Welcome back to the 54th edition of Nord Media

The other day, I realized I needed a new desk chair. 

You know how it goes—my back had been hurting (or rather screaming) for weeks, and I finally admitted it was time to upgrade. 

So, I was talking about it with my wife, tossing around ideas, and then we both joked, “Does Siri really listen to us?”

Well, honestly—she might. 

Because the next time I went to look it up, BAM, right in front of my eyes: the perfect desk chair. 

A sleek, ergonomic design that seemed custom-made for my endless hours of work. 

Coincidence? 

Maybe. 

But I couldn’t help but marvel at how seamlessly this product showed up in my life like it had been reading my mind. 

Ladies and gents, that is the beauty of optimized SEO.

A high ranking on Google doesn’t mean much nowadays.

You must, instead, know your audience, understand their needs, and be the first solution they see when they go looking. 

It’s how brands generate organic traffic and, more importantly, turn those clicks into conversions.

So, how do you get there?

Well, I’m giving you the entire breakdown today.  

Let’s get into it.

The Shift in SEO Strategies

SEO used to be like cramming for a test—stuffing as many keywords as possible into your content and hoping Google would give you an A+. 

But those days are long gone. 

Now, it’s more about being the desk chair that magically appears when someone’s back is screaming for help. 

The point isn’t to simply fill a space. 

You want to solve a problem.

You must understand what users really want when they hit that search bar. 

Are they looking for reviews? 

Tutorials? 

The best deal on an ergonomic chair that won’t destroy their spine? 

By tapping into user intent, you can create content that not only ranks high but actually resonates. 

And when your content connects, people stick around—and they buy.

Here’s how to focus on user intent and level up your SEO:

1. Get Inside Their Heads

Start by researching the questions your audience is asking. 

Tools like Google’s "People Also Ask" and Answer the Public are goldmines for figuring out what’s on their minds. 

Think: “What makes a chair ergonomic?” or “Best desk chairs under $300.”

2. Be the Answer, Not the Puzzle

Your content should deliver answers quickly and clearly. 

If someone clicks through and has to wade through fluff, they’re gone. 

Be that friend who doesn’t just know about chairs but can explain why the lumbar support on this one will change their life.

3. Spy on the Data

Use analytics to see how people interact with your content. 

Are they bouncing faster than a cheap office chair? Adjust. 

Are they clicking “Add to Cart”? Double down on what’s working.

The shift from keyword obsession to user intent acts more than a technical tweak—it’s the difference between being another result in the search abyss and being the result people need. 

So, ditch the keyword stuffing and start creating content that earns you a seat at the table—or, better yet, in their cart.

Let’s keep this rolling.

Technical SEO and Its Revenue Impacts

When I was searching for the perfect desk chair, the website I bought it from didn’t just show up by accident. 

Everything about it felt perfect—it loaded instantly, worked perfectly on my phone, and didn’t send me through endless clicks to find what I wanted. 

That’s the behind-the-scenes power of technical SEO at work.

Technical SEO makes your website easy to navigate—for both people and search engines. 

The quiet work ensures your site loads fast, adapts to any device, and delivers the information users need without frustrating delays. 

And when your site works effortlessly, people stay longer, trust your brand, and are way more likely to make a purchase.

Here’s how to tighten up your technical SEO:

1. Speed Matters

People won’t wait around for a slow-loading site. 

Optimize your images, clean up unnecessary code, and make your site fast enough to keep users engaged.

2. Mobile is Non-Negotiable

Most people are scrolling through their phones when they search. 

If your site doesn’t look great and work smoothly on mobile, you’re losing them before they even see what you offer.

3. Help Search Engines Help You

Structured data gives search engines a clear understanding of your content, making it easier for them to match you with the right audience.

4. Fix the Frustrations

Broken links, endless redirects, or 404 errors? 

They’re silent killers of user trust. Regularly check your site for issues and clean them up.

When your technical SEO is on point, your site will deliver an experience that keeps people coming back for more.

Content Depth and Quality > Quantity

Back in the day, SEO consisted of cranking out as much content as possible. 

But now?

Quantity takes a backseat to quality. 

When I was searching for that desk chair, I didn’t care about pages stuffed with buzzwords or shallow lists. 

I wanted depth—real answers to my specific questions.

The brands that stood out were the ones that delivered thoughtful, detailed content. 

The ones that explained why this chair would save my back, fit my space, and be worth the investment. 

That’s the kind of content that not only ranks but keeps people engaged and ready to buy.

Here’s how to step up your content game:

1. Answer What Matters

Research what your audience is searching for. 

Tools like Google’s "People Also Ask" or “Answer the Public” are great for uncovering real questions.

2. Build Credibility

Back up your content with reliable sources. 

Google rewards content that’s well-researched and trustworthy—your audience does too.

3. Keep it Fresh
   
   

Don’t let your content collect dust. 

Regularly update and refine your pages to keep them relevant and helpful.

4. Make it Specific

General advice doesn’t cut it anymore. 

Speak directly to your audience’s needs and give them the answers they’re searching for.

Detailed, engaging content will build trust and drive meaningful connections with your audience. 

That’s how you turn clicks into loyal customers.

SEO in 2025: Strategies for Staying Ahead

At this point, you’re probably rolling your eyes at yet another mention of my desk chair—but hear me out. 

The whole process was so spot-on that I couldn’t not write about it. (Seriously, when shopping actually excites me, it’s worth sharing.)

Normally, shopping isn’t my thing. 

It’s a whole ordeal where I consult my wife, spend days overthinking, and eventually talk myself in and out of the purchase about five times. 

But this time? 

While spiraling down the rabbit hole of desk chair options, I noticed something different.

The businesses that grabbed my attention weren’t there by accident—they owned their SEO game. 

They knew how to show up at the right time, with the right answers, in a way that felt effortless. 

From using data smartly to crafting content that spoke to me (and my aching back), they nailed it.

That’s exactly the kind of energy you need to bring to your SEO strategy in 2025. 

Show up, deliver, and make your audience feel like you’ve been waiting for them all along. 

Here’s how:

Invest in Analytics and Monitoring

Data is your compass in the SEO world. If you’re not tracking metrics like organic traffic, bounce rates, and user behavior, you’re guessing—and guessing doesn’t cut it anymore.

• Use advanced analytics tools to understand what’s working and where you’re falling short.

• Spot patterns, like which content pieces are driving traffic, and double down on those strategies.

• Regular monitoring ensures you’re proactive, not reactive, in adapting your SEO efforts.

When you know what’s driving results, you can lean into those strengths and fix weaknesses before they cost you.

AI and Automation

AI isn’t just a futuristic buzzword. It’s now essential SEO. 

From keyword research to performance audits, automation tools can save you hours while providing actionable insights.

• Use AI-powered platforms to identify high-performing keywords and optimize your content in real time.

• Automate repetitive tasks like reporting and competitor analysis, freeing your team to focus on strategy and creativity.

It’s like having a super-efficient assistant who never takes a day off, leaving you more time to refine your overall approach.

Optimize for Voice Search

Voice search isn’t slowing down. 

Instead of typing, people are saying things like, “What’s the best desk chair for back pain?” This shift changes how you should think about keywords.

• Focus on conversational phrases and natural language.

• Include location-specific keywords if your business serves local audiences.

• Ensure your content answers questions directly, as voice search often pulls from snippets.

If your content mirrors the way people speak, you’re much more likely to show up in those sought-after “near me” searches.

Collaborate Across Teams

SEO isn’t a one-person show. For your strategy to succeed, your marketing, content, design, and development teams need to work together.

• Align content creation with design to ensure everything looks great and performs well.

• Involve your development team early to make sure the site is technically sound and optimized.

• Share analytics insights across teams so everyone knows what’s working and where improvements are needed.

When everyone’s on the same page, your SEO efforts become much more cohesive—and much more impactful.

SEO in 2025 will involve being proactive, user-focused, and innovative. 

Whether someone’s searching for a desk chair or their next go-to brand, the businesses that invest in these strategies will be the ones dominating the search results—and the sales. 

Time to get to work.

Closing Thoughts

If you’re wondering whether I did end up buying that desk chair—spoiler alert—I did. 

And let me tell you, my back is thanking me every day. 

If you’re curious about the chair or want a glimpse into my daily life as a business owner and all things entrepreneurial (yes, even which desk chairs are best for peak performance), head over to my Twitter.

@KodyNordquist

As always, let’s remember to stay vigilant as the industry continues to evolve. 

SEO isn’t something you “set and forget.” 

It’s a constant process of learning, adapting, and optimizing. 

And don’t forget to check back here for the latest updates and strategies—I’ve got your back (and not just in the ergonomic chair sense).

Until next time, keep innovating, keep experimenting, and let’s crush those goals. 

Connect with me on social 👇
LinkedIn • Instagram • Twitter 

Thank you for reading! I appreciate you.

Sincerely,
Kody