🧠 How to 10x Your Creative Volume The EASY Way

Welcome back to the 65th edition of Nord Media

Before we get started, I wanted to thank everyone who replies every week with topics / questions etc… it truly helps ensure that the content I’m putting out is tailored to helping as many as you as possible 🫡

There was a time when I used to overthink every single ad I made. 

I'd tweak a headline 17 times, rewatch a video edit until my eyes blurred, and stress over whether the colors were exactly right. 

And half the time, after all that work, the ad flopped anyway.

It wasn’t because I didn’t know what I was doing. It was because I was obsessed with perfection instead of volume and intent.

Once I shifted my mindset, realizing that speed, iteration, and putting things out there mattered more than chasing some unattainable ‘perfect’ creative, I saw my best results. 

The ad that took 10 minutes to make ended up outperforming the ones I spent hours refining. 

The raw, lo-fi creatives drove WAY more engagement than the polished ones.

Because in this game, volume + intent > perfection.

The brands winning today are not the ones obsessing over every pixel. 

They’re producing at scale, testing fast, and doubling down on what works.

Let’s talk about how you can do the same. How to produce more, test smarter, and become a creative volume machine.

Let’s get into it:

Stop Overthinking, Start Shipping

Your biggest enemy isn’t a bad ad. It’s an ad that never sees the light of day. 

Too many marketers get stuck in endless revision cycles, tweaking minor details that no one will notice except them. 

The truth is, your audience doesn’t care if your ad has the perfect font size or if your transitions are seamless. 

They care about whether it speaks to them. Whether it captures their attention and makes them feel something.

1. Speed > Perfection: 

The best creative insights come from data, not guesses. 

You don’t know what will work until it’s live.

Every extra day spent fine-tuning creative is another day lost in potential learnings. 

Instead of assuming what will work, launch and let performance dictate the next move.

2. "Good Enough" Is the Goal: 

The highest-performing brands aren’t optimizing for perfection. They’re optimizing for consistent output. 

If you’re constantly questioning whether something is ready, it probably is. 

Trust that the creative process is iterative. What you launch today is just the first version of many to come.

3. Done Beats Perfect : 

If you’re spending hours tweaking an ad, set a time limit for production. 

Give yourself 30 minutes, not three hours. 

The goal isn’t to get it perfect. It’s to get it out. 

Deadlines force decisions. Speed forces action. And action drives results.

The reality is that overthinking kills momentum. The faster you launch, the faster you learn, and the faster you can improve. You’ll never get better by holding back.

Build a System for High Output

If you’re manually brainstorming and creating every single piece of creative from scratch, you’re already behind. 

Producing at scale isn’t about working harder but making the process more efficient. 

The best marketers and creative teams don’t just create a lot of content. They have a system that enables them to do it without burning out.

1. Templates Are Your Friend: 

Every high-volume creative team has a library of templates they can quickly customize. 

Instead of reinventing the wheel, they follow proven structures for UGC ads, carousel posts, product demos, and other formats. 

When you have a strong creative framework, you can replicate success with minor adjustments instead of starting from zero.

2. Repurpose, Don’t Reinvent: 

A great creative doesn’t live and die in one format. 

Turn one strong piece of content into multiple variations. Crop it differently, add new text overlays, change the hook, or remix it into a different format. 

What performed well as a static ad might work even better as a GIF or a video. 

Repurposing lets you maximize output with minimal extra effort.

3. Batch Production = Consistency:

Instead of scrambling to create a new ad every time you need one, batch your production. 

Set aside dedicated time to knock out 5-10 creatives in one session while you’re already in a creative flow. 

This helps maintain quality, speed, and consistency and ensures you always have fresh content ready to test.

If you want to operate at a high level, you need a repeatable system that allows you to produce more faster, with less friction. 

Creativity doesn’t have to be chaotic. It just needs a structure that allows for rapid iteration.

Iterate Based on Performance, Not Opinions

Most people make creative decisions based on gut feelings, personal bias, or internal feedback from people who aren’t even the target audience. 

That’s a mistake. The only real way to judge an ad is through performance data because what you like doesn’t matter. 

What matters is what actually converts.

1. Test Small, Scale Big:

Don’t waste weeks obsessing over a single piece of creative before testing it. 

Instead, launch multiple small variations and see what sticks. 

If something gets traction, then you refine and scale it. 

If it flops, you move on. No emotional attachment, no wasted time.

2. Let Data Kill Your Darlings: 

That ad you love? The one you think is your best work? 

It might bomb. 

And that raw, unpolished one you threw together in 10 minutes? 

It might outperform everything else. 

If the numbers don’t back up your creative instincts, be willing to pivot. Detach your ego from the results.

3. Double Down on Winners: 

When you find something that works, don’t stop there. 

Squeeze every ounce of value out of it. 

Take that winning ad and make multiple iterations. Different angles, formats, and optimizations for different audiences. 

Most people move on too quickly when they should be doubling down on what’s already working.

Creative testing involves gathering real-world feedback and using that data to refine your approach. 

The brands scaling fastest are the ones that test aggressively, iterate quickly, and make decisions based on what their audience actually responds to

Closing Thoughts

The brands and marketers who dominate aren’t the ones who sit around trying to perfect every little detail. 

They’re the ones who produce, test, and iterate at scale. 

They understand that speed matters more than polish, that feedback from real-world performance is more valuable than personal opinions, and that consistency beats perfection every time.

You don’t need to be the most creative person in the room. You just need to build a system that allows you to produce more while focusing on what truly matters. Intent, iteration, and execution.

Start today. The more you create, the more chances you have to win.

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Thank you for reading! I appreciate you.

Sincerely,
Kody