How to Track Every Promo Your Competitors Run This Quarter...

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You're planning a 25% off promotion for next week. 

You launch it Tuesday morning. Wednesday afternoon, two competitors drop 30% off offers. 

Your promotion gets buried, customers price-shop across brands, and conversions underperform. 

This happens when you run promotions in a vacuum without tracking what competitors are doing. 

Your competitors are telegraphing their entire promotional strategy publicly. 

Their email flows, their discount calendar, their offer positioning, it's all visible if you know where to look. 

In this email, we're breaking down: 

• The systematic approach to tracking competitor promotional strategies 

• How to use competitive offer intelligence to time your promotions strategically 

• The Competitive Promo Tracking System that monitors rival brands' discount calendars 

Let's dive in. 

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How to Track Competitor Promotions Systematically

Competitive intelligence isn't about hiring a team.

It's about building simple systems that capture promotional activity automatically. 

• Sign Up for Competitor Email Lists 

Create a Gmail account specifically for competitor monitoring. 

Subscribe to 5-10 direct competitors and 3-5 adjacent brands. 

Organize emails by brand using Gmail labels. 

This gives you a clean view of their promotional cadence, discount depths, and messaging. 

• Monitor Their Ad Library Meta and Google Ad 

Libraries show every active ad from any brand. 

You can see their creative, messaging, and offers in real time. 

Search your competitors' brand names in the Meta Ad Library weekly. 

Track when they launch new offers and how long they run them. 

• Track Website Banners 

Visit competitor websites weekly and screenshot homepage banners and pop-ups. 

Many brands rotate offers on their site before pushing them through email or ads.

Using Competitive Intelligence to Time Your Promotions 

The goal isn't to copy competitor offers. 

It's to time your promotions strategically. 

• Avoid Overlapping Major Promotions 

If three competitors are running 30% off the same week you planned to launch your offer, either go deeper or delay your promotion to a less saturated window. 

Running the same discount as everyone else trains customers to price-shop across brands. 

• Identify Promotional Gaps 

Look for weeks when competitors aren't discounting heavily. 

These are opportunities to capture demand without competing on price. 

• Benchmark Discount Depths 

Track the range of discounts competitors typically offer. 

If competitors max out at 25% off, going to 40% signals desperation or margin issues.

The Competitive Promo Tracking System 

Step 1: Create a Tracking Spreadsheet 

Set up a Google Sheet with columns for brand name, promotion type, discount depth, start date, end date, and channel. 

Update this weekly as you see new offers. 

Step 2: Set Calendar Reminders 

Block 30 minutes every Monday to review competitor emails from the previous week, check ad libraries, and update your tracking sheet. 

Consistency matters more than depth. 

Step 3: Analyze Promotional Cadence 

After 60-90 days of tracking, analyze the data. 

Look for patterns in how often competitors discount, which weeks see the most activity, and average discount depths by season. 

Step 4: Adjust Your Promotional Calendar 

Use competitive intelligence to inform your promotional calendar. 

If competitors discount heavily during weeks you planned offers, consider shifting timing or adjusting depth to differentiate.

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Final Thoughts

Your competitors are publicly broadcasting their promotional strategy through emails, ads, and website banners. 

The brands that protect margins aren't guessing when to discount. 

They're monitoring competitor activity systematically and using that intelligence to avoid discount wars. 

Build a simple tracking system. 

Monitor competitor emails and ad libraries weekly. 

Use that data to time your promotions strategically instead of reacting to whatever competitors do. 

Competitive intelligence doesn't require expensive tools. 

It just requires consistency.

If you’re not 100% certain about your current systems, strategies or plans for Q4 we’re onboarding 1-2 more brands by end of October to help them scale.

No long-term commitment and we’ll support with Media buying (Meta, Google) and creative strategies to ensure you can achieve the goals and growth you need for Q4.

Our rates start at $3500 / month - if you’re wanting to chat and see if we can work together let’s chat.

Book a call and see if we’re a good fit.

No long-term commitments, we earn our place in your budget every month.

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Disclaimer: Special thanks to Triple Whale & Juo & for sponsoring today’s newsletter.