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- 🧠 I didn’t plan to buy... then I saw their landing page
🧠 I didn’t plan to buy... then I saw their landing page
Here’s why their landing page was perfect (and how you can copy it).
Kody Nordquist
March 20, 2025
Welcome back to the 81st edition of Nord Media
Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.
I was swiping through Instagram stories the other day when an ad popped up, the type that’s in between stories and are usually very well curated.
It was for a men’s jewelry brand, and they had this sick bracelet. Naturally, my finger moved to click.
I landed on their page, and BOOM. An even better offer. A stack of three for a killer deal.
And that’s when I realized…they got me.
Not just with the product but with the landing page itself. It was dialed in.
Their top products were listed right up front.
The organization was stellar.
The images were crisp.
The offer was clear.
There were zero distractions, just a smooth path to checkout.
It made buying feel effortless.
So today, I’m breaking down exactly how to achieve that same effect, how to design landing pages that don’t just look good but actually convert.
Let’s dive in.
🧠 Exclusive Partner: Workspace6
One of the most difficult aspects at the beginning of an entrepreneurs journey is being lonely.
When I first started I would spend days trying, testing, and tweaking models, solutions, and tools.
It felt like me against the world - and felt like I was siloed in my own learnings.
It doesn’t have to be that hard anymore. There’s so many communities out there that create an environment of learning, sharing, growth and most importantly a place of belonging.
I used to dream of finding a community that allowed me to find others that were on the same journey I was and were battling through the same questions. A place where I could learn and develop alongside other founders.
That’s exactly what Workspace6 offers.
It’s a community of VETTED 7-9 figure operators who’ve built brands like:
True Classics
Pura Vida
Chubbies
Bombas
… and 850+ others.
No fluff. Just actionable insights and real connections to help you scale faster.
If you’ve ever wondered what it’s like to have a shortcut to growth, here’s your chance to try it yourself
I have a link for you guys to try it for $1 your first 30 days.
The 5 Foundations of a High-Converting Landing Page
Testing headlines won’t mean much if you ignore the 5 foundational elements that actually drive conversions:
Visual hierarchy
Guide the eye intentionally. The most important info should hit first, making the path to purchase crystal clear.
Offer clarity
If they have to think about what they’re getting, you’ve already lost them. Make the value instantly obvious.
Trust signals
Social proof, reviews, and UGC stacks credibility so hesitation disappears.
Seamless UX
No friction, no unnecessary clicks. Every second they waste is a sale you lose.
Mobile-first design
Most traffic is mobile. If your page isn’t built for scrolling, tapping, and quick decisions, conversions will suffer.
This way, every part of your landing page works together to turn visitors into customers.
How to Know If Your Landing Page Is Working
Stop guessing. Data will always tell you exactly what you need to know. Track these:
Bounce rate
If people leave fast, your page isn’t grabbing attention. Test a stronger hook, better visuals, or faster load speed.
Time on page
If they don’t stick around, your offer isn’t landing. Simplify the messaging and make the value crystal clear.
Click-through rate (CTR)
Low CTR? Your CTA isn’t pulling its weight. Make it stand out, reduce distractions, and tighten up the copy.
Cart abandonment rate
If they hit checkout but don’t buy, something’s stopping them. Unexpected costs, too many steps, or lack of trust.
Conversion rate
The bottom line. If it’s low, test pricing, urgency, and trust signals to remove hesitation.
These numbers tell you exactly where the problem is so you can fix it fast.
Best Practices Aren’t Enough
What works for one brand won’t always work for yours. Your landing page needs to be built around your product, audience, and AOV.
High AOV products
Need more trust signals, deeper storytelling, and a smoother checkout experience.
Lower AOV products
Should focus on impulse-driven design like fast load times, clear discounts, and minimal friction.
New vs. returning customers
First-time buyers need more education and trust-building, while repeat customers want speed and exclusivity.
Product complexity
Simple products sell best with a clear offer, while complex products need deeper explanations, demos, or interactive elements.
Tailor your page to how your customers actually buy, not just what “best practices” say.
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What makes Patrol different?
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Get Started Today and save 20% off your first 12 months or email their founder Sam directly [email protected] (he’s incredible to work with) and mention you heard about Patrol through Nord Media
Closing Thoughts
Next time you click on an ad, ask yourself: Why did this work on me?
Was it the offer? The layout? The way everything just flowed?
Steal from what grabs your attention.
Test relentlessly. And remember, a landing page isn’t just a pretty website. It’s a money printer if you set it up right.
Looking for more of my recommendations? Here’s some other services I personally use and strongly recommend 👇
Superfiliate - Consolidate all of your word of mouth programs (influencer, affiliate, ambassador, referral) into one app while turning every link shared by a creator or customer into a co-branded high converting landing page.
Signup today and get 1 month free simply by mentioning my name when you onboard😎
QRY - Fix what’s holding your paid media back. Spending 7+ figures on paid media but seeing rising CAC, plateauing returns, or stalled growth? QRY helps consumer brands turn media investment into sustained, profitable growth with a full-funnel strategy built for scale. Get a free Blueprint Strategy Session to pinpoint inefficiencies, uncover growth opportunities, and build a smarter media strategy. Spots are limited—secure yours today. >> Get Started Today <<
Aligned Growth - I’ve been working with the team at Aligned Growth for a few months now across several brands I work on. On-top of that they’ve helped HexClad generate over 450M views just last year. If you’re doing over $6M / year and looking to start or improve your influencer & product seeding program. » Learn More «
Goodo Studios - A lot of brands struggle with the creative output needed to continue scaling effectively. This is why a majority of the brands I work with including my own use Goodo Studios to supplement their creative team. Their process is extremely simple and dialed in to ensure they’re able to step into any brand and demonstrate and industry leading level of performance to help you and your brand scale. » Sign Up Today «
Raleon - Stop wasting time manually building and maintaining customer segments. Raleon's AI-powered segmentation platform automatically creates and updates your customer segments based on real behavior patterns and predictive analytics. Their technology saves brands 10+ hours per month while delivering better results than traditional rule-based approaches. Try it free today (no installation required)
Surefoot - Your ads are driving traffic, but are your pages turning visitors into buyers? Every week, the team at Surefoot shares real-world A/B test results, proven CRO strategies, and practical insights to help you optimize your website and maximize your conversion rates. No fluff. No generic advice. Just actionable takeaways from brands doing $10MM to $200M. 👉️ Sign up now and start converting more shoppers into buyers.
Patrol - is NOT another overlay widget. Instead, it fixes violations at the code level—meaning your store actually becomes more accessible.
Patrol automates what used to be a manual, expensive process of ADA compliance. Using research out of MIT and the latest AI advancements, Patrol detects accessibility issues that traditional overlays miss and fixes them properly.
Get Started Today and save 20% off your first 12 months.
Marpipe - It’s time to face it - your DPA doesn’t look good. It’s raw and incomplete. This is hurting your brand and your performance. Marpipe fixes this. The best operators in the world (Ridge, Simple Modern, True Classic) use Marpipe to run 2x better performing DPA. » Get started «
Saral - Managing influencers is a time suck. Finding them, emailing back and forth, tracking what they post, measuring results...
SARAL puts everything in one platform. No more switching between 5 different tools or losing track of conversations with multiple spreadsheets.
It's why brands that value their time (like Obvi, Salud, and Homecourt) use it to run smoother campaigns with better results. Chat with the team → (Let them know I sent you!)