If You're Still Planning BFCM Creative, You're Too Late

Spending over $50,000+ / month on ads but not seeing the results you hoped for? Nord Media is taking on 2 brands by end of October to help them scale and hit their goals for Black Friday. If you’re looking to increase your growth profitably, let’s chat. Book a Call Today. No long-term commitments, we earn our place in your budget every month.

Black Friday is November 28th. 

You have less than 30 days until the biggest sales window of the year, and if you're still planning new BFCM creative right now, you're already behind.

The 2025 BFCM window runs from November 21 through December 2.

That's 12 days of peak demand, elevated CPMs, and inventory pressure. 

The brands that win aren't the ones launching fresh creative in the final week…

They're the ones reusing proven evergreen ads with simple BFCM overlays, building retargeting pools now, and front-loading inventory before November 15th capacity limits hit. 

In this email, we're breaking down: 

• Why trying to launch new BFCM creative right now puts you behind 

• The 4 things that actually matter in your final 30-day sprint 

• Your week-by-week countdown to lock down what matters 

Let's dive in. 

Why New BFCM Creative Right Now Is a Mistake

Brands scrambling to produce new BFCM creative in late October are wasting time. 

You don't have time to properly test new creative, gather performance data, and scale winners before BFCM traffic hits.

Launching untested creative during the most expensive CPM period of the year burns budget on unproven concepts. 

The brands that crush BFCM reuse evergreen ads that already convert. 

They add simple overlays like "Black Friday Sale" to proven winners and scale immediately.

The 4 Things That Actually Matter Right Now 

1. Lock Your Creative and Retargeting Strategy 

Pull your top 5-10 evergreen ads from the last 90 days. 

Add BFCM overlays: "Black Friday Sale" or "BFCM Exclusive." 

Start building your retargeting pools now. 

Run traffic to key landing pages so you have warm audiences ready to convert when offers drop. 

2. Test Ad Delivery and Checkout Flow 

Run test campaigns to ensure ad delivery works smoothly. 

Check that pixels fire correctly and your checkout flow handles increased traffic. 

The worst time to discover a broken checkout is November 28th when CPMs are $50+ and customers are ready to buy. 

3. Finalize Inventory Positioning 

November 15th is the deadline. 

After mid-November, fulfillment centers hit capacity limits.

Front-load inventory now. 

Ensure your bestsellers are positioned in fulfillment centers before November 15th. 

4. Activate and Scale Winners 

Week 4 is execution. 

Launch your proven creative with BFCM overlays on November 21st. 

Scale budget aggressively on winners. 

The brands that win BFCM execute decisively on validated strategies.

Your 4-Week BFCM Countdown 

• Week 1 (Now): Lock Creative and Retargeting Strategy 

Pull your top 5-10 evergreen ads from the last 90 days and add simple BFCM overlays to proven winners. 

Start running traffic to build retargeting pools so you have warm audiences ready when offers drop.

• Week 2 (Nov 4-10): Test Ad Delivery and Checkout Flow 

Run test campaigns to ensure pixels and tracking work.

Stress-test your checkout flow for increased traffic.

• Week 3 (Nov 11-17): Finalize Inventory Positioning 

Front-load inventory to fulfillment centers before November 15th.

Confirm stock levels on your bestsellers. 

• Week 4 (Nov 18-24): Activate and Scale Winners 

Launch proven creative with BFCM overlays on November 21st.

Scale the budget aggressively on winners, then monitor performance daily and shift budget toward top performers.

Final Thoughts

BFCM isn't won by brands scrambling to launch new creative in the final week. 

It's won by brands that execute decisively on validated strategies. 

You have 30 days to lock down creative, build retargeting pools, position inventory, and stress-test your systems. 

Lock your creative this week. 

Test your systems next week, position inventory by November 15th, and scale winners on November 21st.

That's the playbook.

If you’re not 100% certain about your current systems, strategies or plans for Q4 we’re onboarding 1-2 more brands by end of October to help them scale.

No long-term commitment and we’ll support with Media buying (Meta, Google) and creative strategies to ensure you can achieve the goals and growth you need for Q4.

Our rates start at $3500 / month - if you’re wanting to chat and see if we can work together let’s chat.

Book a call and see if we’re a good fit.

No long-term commitments, we earn our place in your budget every month.

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