🎯  Strategic Lessons from A YouTube Mogul

MrBeast. 

A whirlwind in the YouTube cosmos and a force to be reckoned with in the email marketing space. 

Today, we're decoding the MrBeast phenomenon. 

And trust me, it's worth your attention.

🔎 Why MrBeast's Email Marketing Stats Matter

To put it plainly, MrBeast's email marketing stats are nothing short of phenomenal: 200,000 subscribers, 2 million total clicks, and an average of 10 clicks per recipient. 

These numbers are not just impressive, they're game-changing.

🍔 Understanding "Feastables" Emails

"Feastables" is the magic in MrBeast's email marketing. 

It's a unique blend of content that's both entertaining and engaging, designed to draw users in and keep them clicking. 

The secret? 

Treat your emails less like a boring newsletter and more like a prime-time TV show.

🧩 The Role of Custom Elements in Subscriber Engagement

MrBeast utilizes custom elements to engage his subscribers right in the inbox. 

These interactive elements can range from GIFs, videos, to dynamic CTAs. 

By offering an engaging, interactive experience, MrBeast ensures that his emails are not just opened, but interacted with.

📋 The Power of Surveys in Welcome Emails

Including a survey in your welcome flow is a powerful strategy. 

Why? 

Because subscribers are highly likely to open welcome emails. 

It's a golden opportunity to gather valuable data about your subscribers' preferences, which can then be used to personalize future emails.

🔀 Segmentation, Optimization, and Personalization: The Trinity of Email Marketing

MrBeast is big on data, and he uses it to fuel his email marketing machine. 

By segmenting his subscribers, optimizing his emails based on collected data, and personalizing content, he ensures that his emails are relevant, timely, and most importantly, effective.

📬 Emails as an Engagement Channel

And finally, let's bust a common myth: email is not just a communication tool. 

No. 

It's an engagement channel. 

Contests, games, giveaways—these are all examples of how MrBeast uses email to engage his subscribers, foster loyalty, and build a thriving community.

To sum it up, if you want to boost your email marketing stats, start thinking like MrBeast. 

Entertain, engage, and always keep your subscribers hungry for more.

Read the full run-down and see some of his emails in action here.

💡 PAID ADVERTISING TIP OF THE WEEK

👉  Tired of guessing what works in your Google Ads? 

Here's a straightforward plan for A/B testing that cuts through the confusion and gets you results. 

Let's break it down:

Step 1: Pick Your Battle

First, decide which variable you are testing. 

Could be anything from headlines, descriptions, to display URLs. 

Just choose one. 

Trying to test multiple variables at once is like trying to hit two birds with one stone—more often than not, you'll miss both.

Step 2: Craft Your Contenders

Next up, create two ads. 

They should be identical except for the one variable you're testing. 

This is crucial. 

We're looking for what makes a difference, and if you change more than one thing, you won't know what worked.

Step 3: The Waiting Game

Patience. Practice it. 

Let these ads duke it out in the wild for at least two weeks. 

Why?

Anything less and you might as well be flipping a coin. 

You need significant data to make a call, and two weeks is your minimum.

Step 4: The Magic Number: 100+ Conversions

Two weeks not enough? 

Look for 100+ conversions as your sign. 

This isn't about time—it's about the volume of data. 

100 conversions give you enough info to confidently say which ad's the champ.

The Final Round: Double Down on the Victor

Got your winner? Time to go all in. 

The winning ad isn't just a victor—it's a gold mine of insight into what resonates with your audience. 

Use this intel to refine your approach and boost your ROI.

Wrap-Up

A/B testing in Google Ads isn't rocket science.

It's disciplined, methodical work. 

By following these steps, you're not just throwing darts in the dark—you're making informed decisions that amplify your ad's impact.

Remember, the goal isn't just to find a winning ad. 

It's to continually refine and improve your ads over time. 

Make A/B testing a regular part of your Google Ads strategy, and watch your performance grow.

📧 EMAIL MARKETING TIP OF THE WEEK

👉  Got a client or maybe you're wondering, "Why aren't people engaging with our emails?" 

Let's not dance around it. 

There are three critical areas you need to scrutinize:

1. The Heart of Your Email

First, what’s your email even about? 

This isn't just an opening line—it's about understanding the core purpose of your message. 

Are you showcasing your top products, sharing glowing reviews, offering a sweet deal, or driving readers to your latest blog post? 

Each objective interacts differently with your audience's inbox.

Reality Check: Different aims yield different results. Aligning your email's main idea with what your audience cares about is step one.

2. The Meat: Copywriting and Design

You've got your main idea. 

Now, does everything else in your email serve?

Your words, your design, that all-important call-to-action (CTA) that shouldn't require a scavenger hunt to find—do they make it crystal clear why your reader should give a damn?

Nuts and Bolts: Sure, the main idea wears the crown, but your copy and design are the throne. 

Clarity and ease are your best friends here. And be sure to put your CTA where people can see it without scrolling.

3. Knowing Your Crowd: Audience Segmentation

Now, who are you sending this masterpiece to? 

"Engaged segment" sounds fancy but it's vague. 

You need to dial in the specifics. 

Are we talking about folks who've shown love in the last 30 days, customers who’ve bought a particular product, or visitors who've checked out your site recently?

Pro Tip: General blasts to everyone who’s ever given you a nod in the past year? Too broad. 

People's lives, and thus their interests, can change dramatically in 365 days. 

Tighten that timeframe. 

Focus on those actively showing interest in the last 90 days to keep your engagement rates from flatlining.

Bringing It All Together

So, you're armed with the what, the how, and the who. 

Balancing these elements isn't just about boosting those open and click rates—it's about genuinely connecting with your audience in a way that resonates.

Takeaway: Drill down on the essence of your emails, polish the delivery, and speak directly to those who are most ready to listen. 

The engagement you're after? 

It’s not just a metric. It's a sign you’re hitting the mark.

Ready to see a change in how your audience interacts with your emails? 

Focus on these three variables. Test, learn, and refine. 

The difference will be clear when you start treating your email campaigns not just as broadcasts, but as targeted conversations.

✍️ AD OF THE WEEK

This ad plays with contrasts and universal appeal in a blunt, no-nonsense manner. 

It’s saying, look, this shoe isn’t just for high-fashion runways or exclusively elite, nor is it solely a practical choice for an average Joe. 

It’s for everyone. 

The message is clear: Whether you’re strutting on a catwalk or picking up your kid from soccer practice, this sneaker fits your life.

Bottom line: It’s an ad that doesn’t beat around the bush. It tells you what you need to know with a bit of dry humor, and that's that. 

It's confident in its product's universal appeal and doesn't need to dress it up to prove its point.