In partnership with

This Week

Happy Sunday,

Welcome back to the 13th edition of the NordMedia newsletter. We’ve gone through a solid rebrand with the help of Diverge! Much more to come but the initial rebrand and concept is being shown to you here first.

Let me know your thoughts / feedback, as always I appreciate all of you that reply each week and share feedback with me.

Before we get started: If you want to follow me on other platforms and learn more from me daily / get insights into my work drop a follow 👇

Twitter
LinkedIn
Instagram
YouTube (Coming Soon)

This week I’ll cover
1. Strategic Lessons from MrBeast
2. Getting People to Convert
3. 2024’s EMAIL REPORT IS HERE 

Before we get started -

1. Strategic Lessons from MrBeast

A whirlwind in the YouTube cosmos and a force to be reckoned with in the email marketing space. 

Today, we're decoding the MrBeast phenomenon. 

And trust me, it's worth your attention.

Why does MrBeast's Email Marketing Stats Matter to you?

To put it plainly, MrBeast's email marketing stats are nothing short of phenomenal: 200,000 subscribers, 2 million total clicks, and an average of 10 clicks per recipient. 

These numbers are not just impressive, they're game-changing.

Understanding "Feastables" Emails

"Feastables" is the magic in MrBeast's email marketing. 

It's a unique blend of content that's both entertaining and engaging, designed to draw users in and keep them clicking. 

The secret? 

Treat your emails less like a boring newsletter and more like a prime-time TV show.

The Role of Custom Elements in Subscriber Engagement

MrBeast utilizes custom elements to engage his subscribers right in the inbox. 

These interactive elements can range from GIFs, videos, to dynamic CTAs. 

By offering an engaging, interactive experience, MrBeast ensures that his emails are not just opened, but interacted with.

The Power of Surveys in Welcome Emails

Including a survey in your welcome flow is a powerful strategy. 

Why? 

Because subscribers are highly likely to open welcome emails. 

It's a golden opportunity to gather valuable data about your subscribers' preferences, which can then be used to personalize future emails.

Segmentation, Optimization, and Personalization: The Trinity of Email Marketing

MrBeast is big on data, and he uses it to fuel his email marketing machine. 

By segmenting his subscribers, optimizing his emails based on collected data, and personalizing content, he ensures that his emails are relevant, timely, and most importantly, effective.

Emails as an Engagement Channel

And finally, let's bust a common myth: email is not just a communication tool. 

No. 

It's an engagement channel. 

Contests, games, giveaways—these are all examples of how MrBeast uses email to engage his subscribers, foster loyalty, and build a thriving community.

To sum it up, if you want to boost your email marketing stats, start thinking like MrBeast. 

Entertain, engage, and always keep your subscribers hungry for more.

I wanted to chat through a common question I’ve noticed, is there a good alternative to using a full fledged agency? For a lot of services I haven’t found a good replacement; except for SEO. I recently started working with Unlimited Content and they’ve effectively solved that niche. Most SEO agencies have several core issues in common 👇

• They’re super expensive

• Results take to long

• And it can be difficult to understand “what’s actually being done”

I’ve found that Unlimited Content was a perfect solution for our brands who were looking to get their SEO started but didn’t want the headache or cost of a full fledged agency. After working with them, they wanted to provide a solid offer to all my you. If you sign up through the link in this newsletter you can get started for only $1. No long-term contracts or commitment, no headaches, just pure results.

What makes Unlimited Content better than agency?

• Get 80% of the value for only 20% of the average SEO agency’s cost

• They’ll handle the research, writing, publishing and indexing + you get a rock solid report so you know what they’re actually doing.

If you’re looking for an effective and affordable way to kick start your SEO, I highly suggest checking them out. Get your exclusive offer by clicking 👉 here.

2. Getting People to Convert

👉  Roughly 30-50% of people on your email list still haven't made a purchase.

That's right, up to half of your subscribers are sitting on the fence. 

And that is a whole lot of potential revenue just waiting to be tapped.

The issue is clear. 

You've done the hard work of acquiring these leads, but without that final push, they'll remain just that. 

But, there's a secret weapon that can tip the scales in your favor.

The Review Email.

This email is a carefully crafted message that lets your existing customers do the heavy lifting of selling for you. 

How? 

Through the compelling power of testimonials.

Why Testimonials Work:

Social proof is an incredibly potent tool in persuading people due to the psychology behind it.

It’s human nature to be influenced by others' experiences and opinions, especially when making purchasing decisions. 

A testimonial can often be the nudge that a potential customer needs to go from 'maybe' to 'yes.'

Key Elements of an Effective Review Email:

1️⃣ Highlight Your Bestsellers: Start with showcasing products that have already won the crowd. There’s a reason they’re your bestsellers. Use that to your advantage.

2️⃣ Address Objections with Testimonials: Use real testimonials that confront common objections head-on. Let your satisfied customers ease the concerns of your potential ones.

3️⃣ Before and After Photos: If applicable, these can be incredibly persuasive. They offer tangible, visual proof of the effectiveness of your products.

Remember, this segment of your email list is already interested.

They just need that final push.

An entirely new way to present ideas

Gamma’s AI creates beautiful presentations, websites, and more. No design or coding skills required. Try it free today.

3. 2024’s EMAIL REPORT IS HERE

The 2024 Email Statistics Report from Zerobounce.

It's filled with data—raw, unfiltered, and incredibly useful for anyone who cares about email marketing.

And the ZeroBounce team didn't just pull these numbers out of thin air. 

They did their homework. 

They surveyed hundreds of consumers, analyzed patterns, dissected trends—all to get a clear picture of what's going on in the world of emails.

And why should you care?

Because this report is more than just numbers and stats. 

It's a roadmap. 

A guide that'll show you what your audience wants, what they couldn't care less about, and what makes them hit that dreaded 'spam' button.

P.S. - Do you know someone who would love this newsletter? Share this link with them: https://nord.beehiiv.com/subscribe

Thank you for reading! I appreciate you.

Best Wishes,
Kody