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š§ Simple Tips to Improve Your Google Ads
Happy Tuesday,
Welcome back to the 24th edition of the Nord Media newsletter.
Before we get started ā Is there anything specific youāre wanting to learn about? Let me know, as always I appreciate all of you that reply each week and share feedback with me.
As I sit here writing this email, sipping on my red bull, hearing my wife go about her day in the other room, and enjoying the presence of my dog Goose sitting at my feet,
(Yes, his name is Goose, and heās a dog. I think itās pretty awesome).
I canāt help but feel the joy and fulfillment that simple things can bring.
In todayās fast-paced world, itās easy to get caught up in the āhustleā of trying to grow a business, making as much $$$ possible, and focusing on whatās yet to comeā¦
That you forget to appreciate the little things.
The simple things.
Same goes for business. You forget to appreciate and practice the simple tasks thatāll bring your company insane results and metric fulfillment.
And today, Iām determined to fix that for you. I want you to experience the joy of simplicity - Itās an amazing feeling.
When I say 90% of the Google ads accounts I audit make the SAME mistakes that hold them back from scaling - it genuinely hurts my soul.
Because it takes only a few SIMPLE tasks to take your eCom brand from 0 to 100, yet most of you continue to be stuck in a limbo of bad results coming from attempted grand schemes for results.
You donāt need all that. All you need are these 4 optimization checkpoints:
š This Weekās Product Highlight š Creative OS
One of the most challenging aspects to solve for when scaling the amount you spend on ads? Creating ads at a rate fast enough to ensure youāre doing enough testing.
You could spend months testing a few ads per month or even a few per week but realistically you wonāt find any winners doing this. Creative testing is all about volume.
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Their unique platform provides designers and marketers the ability to discover --> create --> iterate on new concept ads or even refreshing old winners has been absolutely game changing and unlocks a new level of creative output.
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If you use code "NORD" at checkout you'll save 50% off your first month + they have 7 day free trial, meaning you can try it out without any risk.
If you have a brand, agency or are a freelance designer looking to improve your workflow - I highly suggest checking them out and giving the 7 day free trial a shot.
Get Started š https://www.creativeos.com
The 72 Hour Check
Every 3 days, you should be checking over budget allocation and spend pacing.
Is it on track?
Is enough being spent?
Are there areas you can cut costs/reallocate?
This is going to be a general look-over, so record Ad Position and impressions and remember to turn off keywords that have enough spend but arenāt showing results - typically 3-5x AOV in spend.
This helps to make sure youāre not wasting money on underperforming keywords and if so, to re-budget towards more effective ones.
Check whether conversion tracking runs smoothly and the account has no general errors.
You'd be surprised how many minor errors can pop up in just a few days. Regular checks can help you catch discrepancies like broken tracking records or misreported data to prevent unnecessary losses.
Three days is the perfect time frame to notice these issues early and take action quickly.
The 5-10 Day Check
Every 5-10 days, analyze search queries and dynamic search terms to find new keywords and adjust negative ones.
Hereās a few steps to fine-tune your targeting and make sure you arenāt unnecessarily losing $$$.
Assess the performance of your landing pages by looking for high bounce rates and low time-on-site metricsāhuge indicators of any issues.
High bounce rates mean your visitors arenāt finding the information they need to make a purchase, while low time-on-site means your content isnāt engaging enough.
Once you determine the exact issues, itās easy to make tweaks, whether itās creating new content, improving load times, or fixing up your CTA.
Review your budget allocation and spending pacing again to make sure your funds are being used as efficiently as possible.
This doesnāt take more than a few minutes. These quick checks show if you're overspending on underperforming keywords or ad groups, so you can reallocate funds to better-performing areas to maximize your ROI.
Analyze your ads at the ad group level to identify top performers and creative successes.
Look for ads with the highest click-through rates and conversion rates, then see what elements make them high-performing.
The headline?
The imagery?
The offer?
When you understand whatās working, you can copy them to other ads to continually improve your campaign performance.
Every 30 days
I have these check schedules in. I donāt know about you, but with all the mental energy it takes to run a business, these small, simple things tend to slip through the cracks.
Your business will slip through with them if you arenāt consistent with them.
So once a month, I like to:
Summarize a monthly report of overall performance:
Identify wins and losses and make adjustments accordingly. This helps you see whatās working and whatās not, allowing you to shift strategies before they cost you big.
Add additional keywords to maximize scale and volume while removing poor performers:
Expanding your keyword list while throwing out the weak ones keeps your campaigns competitive. Itās an ongoing process of optimization that makes sure youāre reaching the right audience.
Identify long-term changes in performance / trend analysis:
Look at your data over a longer period to spot trends. Are there seasonal spikes? Is there a gradual decline or increase in performance? Understanding these patterns helps you predict changes and strategize accordingly.
Review quarterly and annual budget pacing / performance targets
Make sure youāre on track with your financial goals and adjust your budget. This will be a huge saver to allocate resources more effectively and hit your performance targets consistently.
And Finally, The 90 Day Check
90 days is the perfect amount of time to sit down and redetermine if youāre where you want to be and what it takes to reach that place if youāre falling behind.
This means:
Check all landing pages for functionality / improvements
Make sure all links work, pages load fast, and everything looks good. This will help boost your conversion rates and make your campaigns run a lot smoother.
Review ads for limited approval / issues - try ensuring proper ad display and visibility
Make sure your ads are displayed properly and aren't encountering any visibility issues. Address any compliance problems or ad disapprovals to maintain consistent ad delivery.
Test and explore different bid strategies and optimizations
Experiment with different bidding tactics to see what delivers the best results. Continuously optimizing your bids, whether manual bidding, automated strategies, or a combination, can improve your campaign performance.
Review everything in your campaign & account structure and make adjustments to the overall structure based on performance.
Look at your complete setup. Check how different ads, keywords, and campaigns are performing, and make any needed changes. This might mean reorganizing your campaigns, refining your targeting, or updating your ads to better meet your goals.
There you have it!
Simple tasks to guide you toward fulfillment (at least for your Google Ads.)
And these arenāt some random checkpoints I generated with AI. Theyāre tried, tested, and proven results.
We worked with a brand that was spending around $300k / month on Google ads and was barely making a profit.
They were trying to do WAY too much, and it was impossible to manage.
So we went in and implemented these 4 checkpoints of simpler tasks.
It raised their MER by 65%, AND they were able to increase spend $450K / month in just 60 DAYS of bringing me on.
Iām super big on simple things because business is already complex.
Thereās moving parts, changing teams, and constant new trends, all while youāre juggling clients, your offer, budgets, strategies, content, and the list goes on and on and on and on.
The more complexity, the more issues.
SOā¦ā¦. the more simplicity, the fewer difficulties youāll have.
š§ My Personal Product Recommendations for You
Creative OS - Make better ads, faster. Creative OS is the perfect way to improve your creative workflow and test more ads / landing pages faster. I personally use Creative OS at my agency & brand. Itās allowed our design team to drastically improve their creative output so we can test more faster and improve CaC across the board.
Iām so excited to partner up with Creative OS and be able to offer all Nord Media readers 50% off their first month! Simply use code āNORDā at checkout. Start Your 7 Day Free Trial Today š
surefoot - What would a 10% conversion rate increase mean for your business? It meant a lot to Brooklinen, whose VP of Product says āsurefoot.me has been a reliable partner for us over the years. Highly recommend them!ā
With clients like Helen of Troy, The Shade Store, and Brooklinen their proven strategies ensure you convert more shoppers to buyers. š Get in touch today and start improving your revenue.
Segments Analytics - Easily sync tailored customer segments into marketing channels like Klaviyo, Google, and Facebook with Segments Analytics. With personalized and well-timed campaigns, brands see up to a 30% increase in customer retention and significant boosts in repeat spend. No need to worry about complex installations or codingātheir system processes your store's data within 48 hours. Start your 14-day free trial HERE.
Juo Subscription - Thereās nothing more frustrating than losing those subscriptions youāve worked hard (and paid) for. If youāre struggling with subscription retention, Juo Subscription's toolkit helps you keep subscribers by tailoring offers to their needs. Brands using Juo Subscription see up to 50% lower CAC and a 30% increase in subscriber retention rates. Book a demo now to see how Juo Subscription can help you.
Chase Diamondās organic LinkedIn growth A lot of people have reached out and asked about my explosive growth on social media over the last 6 months. Iām happy to share Iāve been working with Chase Dimond and his growth services to help gain momentum and continue growing. This has been a primary factor in my growth and Chase has been kind enough to offer a special discount to my readers. Simply click here to learn more and get started.
Have a specific question or something I can help with? Shoot me a message on twitter and Iāll typically answer within 24 hours š Twitter
Want to learn from me or connect on other platforms? š
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Thank you for reading! I appreciate you.
Sincerely,
Kody
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