The AI Prompt Framework That Prints High-CTR Ads

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When I first tested AI for creative, I expected surface-level stuff. A few hooks, maybe a script outline. Nothing I couldn’t scribble on a notepad myself.

But the more I pushed it with structure and data, the more I realized AI can be a real creative engine. 

Not just spitting out ideas, but helping build campaign-ready systems.

In this email, we’re covering:

• The 3-part AI prompt framework that consistently delivers campaign-level ideas
  

• The exact prompts for systematic creative testing (copy, video, visuals)
  

• A workflow to scale winners by feeding performance data back into AI

By the end, you’ll have a repeatable system you can plug into your campaigns today.

Let’s dive in.

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The 3-Part Prompting Framework

Think of prompts as the blueprint for your creative output. If the blueprint is sloppy, the ad concepts will be too. Here’s the structure we use:

1. Context → Product, audience, and desired outcome.

Example: “You’re writing for a skincare brand targeting women in their 30s struggling with acne scars. 

The goal is to position the product as a confidence-restoring solution.”

2. Instruction → What you want produced.

Example: “Generate 5 Facebook ad hooks in under 10 words.”

3. Framework → Which persuasion model to follow.

Example: “Use the Pain → Solution → Transformation sequence.”

Prompting like this gives you assets you can actually deploy, not just brainstorm.

Creative testing lives or dies by variation. AI lets you control those variations instead of guessing. Here’s how we use it across formats:

• Ad Copy Variations

Prompt: “Write 3 versions of a 50-word ad for [product]. One urgent, one story-driven, one logical. All must highlight [benefit].”

Output gives you multiple psychological angles from one base idea.

• Video Script Frameworks

Prompt: “Write a 30-second UGC script with three interchangeable hooks. End with two different CTA options. Target [audience].”

This lets you swap openings and CTAs while keeping the middle consistent.

• Visual Concept Directions

Prompt: “Give 5 visual ad concepts for [product]. Include setting, subject, mood, and text placement. Match TikTok-native aesthetics.”

These ideas can then be mocked up in Midjourney or handed to designers.

Now your testing isn’t random. It’s engineered.

Workflow to Scale Winning Concepts

The last step is closing the loop with performance data. Here’s what that looks like in practice:

1. Pull your top 10% of ads by CTR or CPA.
   

2. Break them into components: headline, visual style, emotional angle.
   

3. Feed these back into AI with a prompt like:

“Here are 3 winning ads. Break down why they worked. Generate 10 new variations that keep the same core angle but target [new audience segment].”

4. Deploy those new variations directly into your test structure.

This way, AI isn’t just spitting out content. It’s compounding what’s already working.

AI Is Rewriting the Rules for BFCM Success

Most brands think of AI as a shortcut for copywriting or creative ideas, but that barely scratches the surface. Today, AI is fundamentally reshaping how brands prepare, optimize, and scale. And nowhere is that transformation more essential than during BFCM — the most competitive shopping season of the year. From real-time data analysis to automated decision-making, the brands that embrace AI for BFCM planning won’t just stay competitive — they’ll set the pace and outperform the rest.

That’s where Triple Whale’s Moby AI comes in. With tools like Moby Chat and Moby Agents, you can turn complex data into clear next steps instantly — so you’re never left guessing. During BFCM, that means faster optimizations, sharper strategies, and the ability to respond to rising costs and shifting performance in real time.

To help you put these capabilities into action, Triple Whale created the Ultimate BFCM Prep Guide. It pairs cutting-edge AI use cases with proven data and strategies so your team can prep smarter and scale profitably. Inside, you’ll find:

• H1 2025 performance benchmarks to ground your planning in fresh media trends

• BFCM 2024 insights that reveal what worked, what failed, and how to evolve your strategy this year

• A 90-day checklist to keep campaigns, creative testing, and optimizations on track

• AI-powered workflows that go beyond copywriting to unlock growth across your entire brand

AI is rewriting the rules of BFCM. Get the guide to ensure you don’t just learn the new game — you win it and sweep your category.

Final Thoughts

Scaling creative has always been about volume, but smart brands know it’s really about structured iteration.

AI gives you the firepower to build variation faster than ever. 

Combine that with the right prompting framework and feedback loop, and you’re not just testing more. You’re testing better.

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Thank you for reading! I appreciate you.

Until Next Time ✌️
- Kody

Disclaimer: Special thanks to Juo & TripleWhale for sponsoring today’s newsletter.