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šŸ§  The Easiest Way To Get Ahead Of 90% Of Your Competition in 2025

Steal my proven, 8-figure abandonment flow strategy.

Welcome back to the 41st edition of Nord Media

The good oleā€™ holiday shopping season is among us. 

A time when consumer frenzy turns into into an endless hunt for the best deals and last-minute shopping. 

Sales and discounts are EVERYWHERE, flashing on billboards, crowding email inboxes, and popping up in every scroll and swipe. 

As the weeks tick closer to Christmas, shoppers will be out in herds, filling carts with everything from gifts to last-minute treats. 

But no matter how packed their cart gets, if your customer doesnā€™t click ā€œcheckoutā€ all the effort it took to grab their attentionā€”ads, promotions, emailsā€”amounts to nothing.

This is where the real challenge begins: 

What do you do when a customer has ALMOST made it to checkout and then suddenly vanishes?

Today, Iā€™ll teach you exactly how to recover 300% more of your lost eCom abandoned cart sales with an 8-figure proven email marketing flow.

Letā€™s get into it!

The Abandoned Cart Phenomena

A few quick stats that might baffle you:

  • In 2024, 70% (and rising) of Ecom carts are abandoned

  • More than 30% of shoppers plan to buy products in their cart later (but donā€™t)

  • 59% of U.S customers abandon their carts because theyā€™re just browsing 

  • 26% of shoppers end up buying the abandoned item from a competitor later

Currently, around 90% of brands don't have an optimized Cart Abandonment Flow, and if they do, they:

  • Donā€™t send enough emails, 

  • The copy isnā€™t effective, 

  • Or the design isnā€™t conversion-optimized. 

This high abandonment rate is a genuine concern for e-commerce businesses because it directly chips away at their revenue potential.

Hereā€™s how to combat this with our tested sequence to start reclaiming lost sales.

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The Proven 8-figure Cart Abandonment Flow For 2025

Email 1: Quick Reminder

This email will serve as a simple reminder of what the customer left behind in their cart. 

  • Many people will convert just off a quick reminder.

  • Get straight to showing the customer exactly what they left behind and allow them to finish their order.

  • Don't try to get too fancy here; too many words or graphics will distract the customer from buying.

Use subject lines like, 

  • "You left something behindā€¦, 

  • "Forget something?

  • or "Eyeing something?"

Email 2: Nudge with Social Proof

This email aims to be another simple reminder to convert those who need a bit more social proof. 

  • Keep this email similar to the first one

  • Add in a quick remark about their product

Use subject lines like, 

  • "You have great taste." 

  • ā€œYour order is waiting" 

  • or ā€œQuick heads up."

Email 3: Overcome Objections with Product Details

If the simple reminders didnā€™t work, they likely need more information,

  • Provide specific information about the item they added to sway their decision.

  • You can also add in additional product selections.

Use subject lines like, 

  • ā€œOur [Product Name] is a great choice"

  • "Here's why you loved it"

  • "Discover more about your selection"

Email 4: Send Testimonials 

Showcase what others are saying about the product they left behind

  • Use testimonials to convert skeptical customers who are on the fence.

  • Add in a reminder of the customer's cart

Use subject lines like, 

  • "Your item is a fan favorite..."

  • "Here's what others are saying"

  • "Customer approved"

Email 5: Create Urgency with a Last Chance

The customer now has all the info they need. You have to persuade them to act.

  • Emphasize that time is running out, and immediate action is needed.

  • Use urgent messaging in your copy

Use subject lines like,

  • "Last chance to claim"

  • "Your order is expiring"

  • "Gone tomorrow"

  • "Your cart is leaving"

Email 6a: Personal Check-In (For Past Buyers)

This email is for customers who have purchased before but didn't complete this order.

  • Offer support in case they have unanswered questions.

  • Text-based email from the founder

  • A gentle reminder about their cart

Use subject lines like, 

  • "Everything okay?"

  • "Just checking in"

  • "Let us know if you need anything"

Email 6b: Introduce a Discount (For Non-Buyers)

For potential customers who haven't purchased before, include additional product choices:

Use subject lines like, 

  • "Flash Discount!"

  • "A special offer just for you"

  • "Take [Discount]% off your cart!"

Email 7: Final Reminder with Discount Urgency

People tend to respond to countdowns or deadlines.

  • Emphasize that the discount is about to expire to prompt immediate action.

  • Include a clear CTA

Use subject lines like, 

  • "[Discount]% Off Expires Tonight"

  • "Gone forever"

  • "Your offer is heading out the door"

  • "Don't miss out!"

Email 8: Final Personal Touch with Discount

This is the last effort to convert the customer

  • A personal message combined with a discount might tip the scales.

  • Offer additional support

Use subject lines like, 

  • "Everything okay?"

  • "Just checking in"

  • "Let us know if you need anything"

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Test, Test, and Test

Ultimately, we all want to make sales.

So donā€™t flake when running small, simple tests. Theyā€™ve been shown to boost revenue by 25-50%.

Some recent wins weā€™ve made:

Subject line test: Almost 4x the conversions (yes, really)

Long-form vs. short-form emails: 3.5x more conversions

Content alignment test: Brought in an extra $5k in one month

4-way content test: Nearly 2x the revenue

Product display test: 6x the conversions

Text-based email layout: 40% more conversions

Email content test: Straight-up doubled the conversion rate

Tests you should be running:

Play around with subject lines and preview text

Adjust time delays between emails

Compare discounts: $10 off vs. 10% off

Try featuring different products in your emails

Test text-based emails vs. graphics-heavy ones

Go long-form vs. short-form with your content

Link to specific products vs. collections

Experiment with email flows for different products

These tests not only boost numbers but they show what elements work for your audience.

Approach testing with curiosity and patience. Not every experiment will be a home run, but each one gets you closer to closing more sales.

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Closing Thoughts

In todayā€™s cutthroat Ecom industry, reducing shopping cart abandonment is how youā€™ll stay ahead.

Customers have plenty of options and expect a smooth, hassle-free shopping experience every time.

Nowā€™s the time to optimize, experiment, and fine-tune every step of your customer journey.

Let this season be your reminder: every abandoned cart is an opportunity waiting to be reclaimed.

Take it, run with it, and turn those ā€œalmostsā€ into sales.

Until next time, keep testing and tweaking, and let me know how itā€™s going.

Iā€™m here to help and canā€™t wait to hear about your wins.

Letā€™s crush this holiday season together!

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ā€¢ MagicBrief is the ultimate tool to unify your creative and performance teams.

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ā€¢ Segments Analytics: - Easily sync tailored customer segments into marketing channels like Klaviyo, Google, and Facebook with Segments Analytics. With personalized and well-timed campaigns, brands see up to a 30% increase in customer retention and significant boosts in repeat spend. No need to worry about complex installations or codingā€”their system processes your store's data within 48 hours. Start your 30-day free trial HERE.

Connect with me on social šŸ‘‡
LinkedIn ā€¢ Instagram ā€¢ Twitter 

Thank you for reading! I appreciate you.

Sincerely,
Kody