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š§ The Easiest Way To Get Ahead Of 90% Of Your Competition in 2025
Steal my proven, 8-figure abandonment flow strategy.
Welcome back to the 41st edition of Nord Media
The good oleā holiday shopping season is among us.
A time when consumer frenzy turns into into an endless hunt for the best deals and last-minute shopping.
Sales and discounts are EVERYWHERE, flashing on billboards, crowding email inboxes, and popping up in every scroll and swipe.
As the weeks tick closer to Christmas, shoppers will be out in herds, filling carts with everything from gifts to last-minute treats.
But no matter how packed their cart gets, if your customer doesnāt click ācheckoutā all the effort it took to grab their attentionāads, promotions, emailsāamounts to nothing.
This is where the real challenge begins:
What do you do when a customer has ALMOST made it to checkout and then suddenly vanishes?
Today, Iāll teach you exactly how to recover 300% more of your lost eCom abandoned cart sales with an 8-figure proven email marketing flow.
Letās get into it!
The Abandoned Cart Phenomena
A few quick stats that might baffle you:
In 2024, 70% (and rising) of Ecom carts are abandoned
More than 30% of shoppers plan to buy products in their cart later (but donāt)
59% of U.S customers abandon their carts because theyāre just browsing
26% of shoppers end up buying the abandoned item from a competitor later
Currently, around 90% of brands don't have an optimized Cart Abandonment Flow, and if they do, they:
Donāt send enough emails,
The copy isnāt effective,
Or the design isnāt conversion-optimized.
This high abandonment rate is a genuine concern for e-commerce businesses because it directly chips away at their revenue potential.
Hereās how to combat this with our tested sequence to start reclaiming lost sales.
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The Proven 8-figure Cart Abandonment Flow For 2025
Email 1: Quick Reminder
This email will serve as a simple reminder of what the customer left behind in their cart.
Many people will convert just off a quick reminder.
Get straight to showing the customer exactly what they left behind and allow them to finish their order.
Don't try to get too fancy here; too many words or graphics will distract the customer from buying.
Use subject lines like,
"You left something behindā¦,
"Forget something?
or "Eyeing something?"
Email 2: Nudge with Social Proof
This email aims to be another simple reminder to convert those who need a bit more social proof.
Keep this email similar to the first one
Add in a quick remark about their product
Use subject lines like,
"You have great taste."
āYour order is waiting"
or āQuick heads up."
Email 3: Overcome Objections with Product Details
If the simple reminders didnāt work, they likely need more information,
Provide specific information about the item they added to sway their decision.
You can also add in additional product selections.
Use subject lines like,
āOur [Product Name] is a great choice"
"Here's why you loved it"
"Discover more about your selection"
Email 4: Send Testimonials
Showcase what others are saying about the product they left behind
Use testimonials to convert skeptical customers who are on the fence.
Add in a reminder of the customer's cart
Use subject lines like,
"Your item is a fan favorite..."
"Here's what others are saying"
"Customer approved"
Email 5: Create Urgency with a Last Chance
The customer now has all the info they need. You have to persuade them to act.
Emphasize that time is running out, and immediate action is needed.
Use urgent messaging in your copy
Use subject lines like,
"Last chance to claim"
"Your order is expiring"
"Gone tomorrow"
"Your cart is leaving"
Email 6a: Personal Check-In (For Past Buyers)
This email is for customers who have purchased before but didn't complete this order.
Offer support in case they have unanswered questions.
Text-based email from the founder
A gentle reminder about their cart
Use subject lines like,
"Everything okay?"
"Just checking in"
"Let us know if you need anything"
Email 6b: Introduce a Discount (For Non-Buyers)
For potential customers who haven't purchased before, include additional product choices:
Use subject lines like,
"Flash Discount!"
"A special offer just for you"
"Take [Discount]% off your cart!"
Email 7: Final Reminder with Discount Urgency
People tend to respond to countdowns or deadlines.
Emphasize that the discount is about to expire to prompt immediate action.
Include a clear CTA
Use subject lines like,
"[Discount]% Off Expires Tonight"
"Gone forever"
"Your offer is heading out the door"
"Don't miss out!"
Email 8: Final Personal Touch with Discount
This is the last effort to convert the customer
A personal message combined with a discount might tip the scales.
Offer additional support
Use subject lines like,
"Everything okay?"
"Just checking in"
"Let us know if you need anything"
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Test, Test, and Test
Ultimately, we all want to make sales.
So donāt flake when running small, simple tests. Theyāve been shown to boost revenue by 25-50%.
Some recent wins weāve made:
Subject line test: Almost 4x the conversions (yes, really)
Long-form vs. short-form emails: 3.5x more conversions
Content alignment test: Brought in an extra $5k in one month
4-way content test: Nearly 2x the revenue
Product display test: 6x the conversions
Text-based email layout: 40% more conversions
Email content test: Straight-up doubled the conversion rate
Tests you should be running:
Play around with subject lines and preview text
Adjust time delays between emails
Compare discounts: $10 off vs. 10% off
Try featuring different products in your emails
Test text-based emails vs. graphics-heavy ones
Go long-form vs. short-form with your content
Link to specific products vs. collections
Experiment with email flows for different products
These tests not only boost numbers but they show what elements work for your audience.
Approach testing with curiosity and patience. Not every experiment will be a home run, but each one gets you closer to closing more sales.
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Closing Thoughts
In todayās cutthroat Ecom industry, reducing shopping cart abandonment is how youāll stay ahead.
Customers have plenty of options and expect a smooth, hassle-free shopping experience every time.
Nowās the time to optimize, experiment, and fine-tune every step of your customer journey.
Let this season be your reminder: every abandoned cart is an opportunity waiting to be reclaimed.
Take it, run with it, and turn those āalmostsā into sales.
Until next time, keep testing and tweaking, and let me know how itās going.
Iām here to help and canāt wait to hear about your wins.
Letās crush this holiday season together!
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