The New Growth Hire That Works 24/7 (and Costs Nothing Extra)

Welcome back to the 136th edition of Nord Media

Every performance team hits a point where reading reports becomes a job in itself.

You’re jumping across tabs.

You’re pulling Shopify exports.

You’re running attribution checks, comparing metrics, and trying to figure out why CAC is creeping up or why conversion dropped on a high-performing SKU.

The data is all there, but it’s slow, scattered, and often one step behind the problem.

You need answers. And you need them now. Not at the end of a reporting cycle.

In this email, we’re unpacking:

• Why traditional data workflows are quietly dragging down growth

• How AI agents are evolving beyond dashboards to make real decisions

• What your role as an operator looks like when you stop playing detective

Let’s get into it:

Porter Media just cut its agency’s reporting time by 70%.

Their team was burning 20+ hours every week, manually pulling data from Meta, Google, Klaviyo, and Shopify for client reports.

That’s basically a full-time employee just doing copy/paste work.

Then Allan Porter, CEO, discovered something that COMPLETELY transformed how his agency operates.

Instead of manual work, AI agents now automatically: 

→ Pull all performance metrics across platforms

→ Organize everything into comprehensive reports

→ Deliver insights about what the data means

→ Have it ready before their weekly meetings 

The result is Porter Media having 20+ extra hours per week to focus on strategy and drive ACTUAL results for clients.

That’s exactly why I’ve partnered with Triple Whale, because their Moby Agents don’t just save time, but give you the bandwidth to focus on what actually drives revenue. 

When you're running an agency, every hour spent on manual reporting is an hour not spent growing your clients' businesses

» Read the Full Case Study Here «

Traditional Analysis Workflows Are Slowing You Down

More and more growth teams are spending 10 to 15 hours per week just reviewing what happened, and that doesn’t include the hours spent interpreting and debating what to do next. It’s time lost. 

But more than that, it’s action delayed.

Here’s what that often looks like:

• Teams export performance data from Meta, Google, Shopify, Klaviyo, and more.

• Analysts build week-over-week reports to spot trends.

• Managers and operators review those reports to identify outliers or drops.

• Everyone debates hypotheses and possible next steps.

• Recommendations are implemented days later, often after performance has already suffered.

What seems like a solid process is a drag on responsiveness. By the time you catch the problem, you’ve already paid for it in wasted ad spend, lost conversions, or flat revenue.

The bigger your business, the more noticeable this lag becomes. With multiple teams involved, decisions slow down, and so do results.

AI Agents Are Quietly Becoming Your Smartest Team Members

We’re no longer in the era where AI just summarizes trends or generates graphs. We’ve entered a phase where AI agents are actively operating like full-time analysts.

Monitoring data 24/7, spotting patterns, identifying root causes, and prescribing next steps before your team even logs on.

Here’s what that looks like in real life:

• Detects rising CPM on Facebook and ties it to creative fatigue on three specific ads.

• Flags a broken landing page after noticing a 20% drop in mobile conversion rate overnight.

• Connects a CAC spike to a sudden change in attribution window from a new campaign.

These systems do not wait for a human to notice. They monitor every channel and surface problems when they happen, not 3 days later. But more importantly, they provide:

• The why: clear logic behind each insight

• The what to do: a suggested next action tied to the data

• The confidence to act: a system of ongoing monitoring, not one-off alerts

You are no longer asking, “What happened last week?” You’re being told, in real time, what is happening right now and what to do about it.

What Your Role Looks Like When the AI Handles the Diagnosis

With the day-to-day diagnostic work handled by machines, your job starts to shift.

Instead of tracking metrics and pulling reports, you’re free to spend time in the areas that move the business forward. The value of human operators doesn’t decrease. It gets refocused.

You’re now responsible for:

• Validating AI recommendations and deciding which to act on

• Designing better tests and experiments based on deeper insights

• Working with creative and product teams to build stronger campaigns

• Making strategic decisions faster, without being buried in reports
  

This is what it looks like to move from reactive to proactive. And it’s the only way to keep pace in a world where platforms, customer behavior, and performance shift daily.

At Alia, all they do is popups.

That’s all they care about and that’s what they live and breath. Nike Strength, Plunge, Create Gummies, Patrick Ta, BREZ, and Hostage Tape are some of the 1000+ brands using Alia.

They focus on robust analytics, real A/B testing that delivers meaningful insights, lightning-fast load times, and an impressive range of customization options. What truly sets Alia apart is the support team.

They’re incredibly responsive, genuinely helpful, and will build your popups for you. If you book a demo with them and mention my newsletter on the demo, they’ll do 30 days free and 20% off!

» Check them out «

Final Thoughts

We’ve seen this shift coming for a while.

Growth teams are maxed out. The volume of data is too much to parse manually. Speed is everything, and most current workflows are too slow to compete.

AI agents are not replacing your team. They are giving your team its time back.

Struggling to grow? My team and I can help.

HOW??

We Use Strategies and Systems that Produce Consistent Results.

We currently work with a small handful of brands from early-stage DTC startups to global brands scale smarter, grow faster and get profitable. Whether your goal rapid growth, consistency at scale or just to be profitable again, we've built systems and strategies to achieve that for hundreds of brands over the years.

The results? You get reliable and consistent growth without sacrificing your profitability.

Sound interesting and worth a conversation? Book a call

Want to learn more? Connect with me on social 👇
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Thank you for reading! I appreciate you.

Sincerely,
Kody

Disclaimer: Special thanks to TripleWhale & Alia for sponsoring today’s newsletter.