🧠 There’s a 7 Fig Channel That You're NOT Using Enough

Welcome back to the 56th edition of Nord Media

Millions of thumbs scroll through TikTok every single day. 

For some, it’s a quick dopamine hit between tasks. 

For others, it’s a deep dive into an endless stream of creativity.

Dancers perfecting the latest trends, chefs sharing secret recipes, and storytellers pulling us into their world 60 seconds at a time.

But now, the fate of one of America’s most-used social media platforms hangs in the balance. 

With potential bans or restrictions looming, TikTok’s parent company, ByteDance, faces mounting pressure to sell the app by January 19 to avoid its removal from U.S. internet browsers altogether.

Despite the uncertainty, brands can’t afford to sit back. 

TikTok’s unique ability to connect with audiences—and drive sales—remains unmatched. 

Preparing your strategy now ensures you’re ready to capitalize on its potential, regardless of what lies ahead.

TikTok became more than just another social media app during the pandemic. 

It became a lifeline. 

A safe haven. 

It bridged the gap between isolation and connection, letting us laugh, learn, and share when the world outside felt too far away.

From Gen Z to boomers, TikTok offered something universal: a sense of belonging in a time when it was needed most.

So, what could possibly come next for a platform with that kind of grip on its users? 

The answer was brilliant and inevitable: TikTok Shops. 

Launched in 2023, this feature transformed the platform from a content-sharing giant into a one-stop shop for entertainment and e-commerce. 

Users could now move from discovering their favorite creators to buying their recommended products—all without leaving the app.

This shift opened the floodgates for brands, big and small, to capitalize on TikTok’s hyper-engaged audience. 

But in a space driven by authenticity, humor, and lightning-fast trends, traditional marketing strategies simply won’t cut it. 

To succeed, you need a creative approach that feels native to TikTok—something that doesn’t just sell but connects.

Today, we are breaking down the exact process to succeed in this.

Let’s get into it.

Keep Production Value Low, but Creativity High

On TikTok, authenticity wins over flashy production. 

Your ads should be enjoyable and visually engaging, but they don’t need to look like a TV commercial. 

TikTok users value relatable, authentic content, so you can afford to keep production value low and shift your focus to strategy and execution instead.

Here’s how to approach TikTok ad production effectively:

Use Simple Tools:

• Shooting on a smartphone or a basic DSLR is more than enough. 

• High-quality content doesn’t mean over-the-top production. TikTok’s charm lies in its realness, so don’t overcomplicate things with expensive gear.

Avoid Recycling Content from Other Platforms:

• While it may be tempting to reuse Instagram or YouTube videos, TikTok content needs to feel native to the platform. 

• Users expect ads that blend into their feed, not ones that stand out as overly polished or out of place.

Blend in with Organic Content:

• The best-performing brands align their ads with organic TikTok content. 

• Use popular trends, viral sounds, and engaging storytelling to make your ads feel like a natural part of the platform, not an interruption.

Focus on Relatability:

• TikTok thrives on human connection. 

• Ads that are too polished or “ad-like” risk being skipped. Instead, create content that feels relatable, authentic, and fun—just like what users already love on the app.

Invest in Strategy Over Production:

• Shift your budget and energy from flashy production to smart execution. 

• Test different approaches, leverage trends, and refine your messaging for TikTok’s unique audience.

Remember: the less “ad-like” your content feels, the better it will perform.

Optimize Your TikTok Shop for Discoverability

Your TikTok profile and shop are your brand’s digital storefront. 

To attract and retain customers, it’s essential to optimize these elements for maximum visibility and engagement.

Steps to Optimize Your TikTok Shop:

Craft a Catchy Bio:

• Use clear, engaging language to describe your niche and products.

• Include relevant keywords to improve discoverability through TikTok’s search and algorithm.

• Add a call-to-action (CTA) to guide users, like “Check out our shop for exclusive deals!”

Polish Your Profile Picture and Banner:

• Ensure visuals are high-quality and align with your brand identity.

• Use your logo or a product image that represents your shop effectively.

• Maintain a consistent color scheme and design style across all elements.

Optimize Product Listings:

• Write compelling titles that highlight key features and benefits.

• Use detailed, engaging descriptions with keywords to enhance searchability.

• Add high-resolution images or short videos to showcase your products from different angles.

Leverage “Shop Now” Features:

• Use TikTok’s “Shop Now” buttons and product links in your videos.

• Make it easy for viewers to navigate directly to your shop without leaving the app.

• Highlight promotions or best-sellers to draw attention to your top offerings.

By optimizing your TikTok profile and shop, you can improve your discoverability and create a seamless shopping experience for users, turning casual viewers into loyal customers.

Leverage TikTok Ads for Maximum Reach

TikTok Ads are a powerful tool to expand your reach and connect with your ideal audience. 

With dynamic ad formats and a highly engaged user base, TikTok gives you the flexibility to tailor campaigns that align with your business objectives—whether it’s driving traffic to your shop, boosting sales, or increasing brand awareness.

Here’s how to make the most of TikTok’s ad formats:

Define Your Objectives:

• Before you create an ad, clarify your goals. 

• Are you driving traffic, increasing sales, or building brand awareness? Each objective will guide the format and tone of your ads.

TikTok Ad Formats 

1. In-Feed Ads

• Designed to blend seamlessly with user-generated content, making them less intrusive.

• Key Tip: Make the first few seconds captivating to grab attention before users scroll past.

• Use trending sounds, relatable visuals, and engaging text overlays to boost performance.

2. Branded Hashtag Challenges

• Create a challenge that’s simple and fun for users to join, tied directly to your product or brand.

• Leverage Influencers: Partner with TikTok creators to kickstart your challenge and increase participation.

• Include clear instructions and a compelling hashtag to make the challenge easy to follow and share.

3. TopView Ads

• These are premium ads that give your brand prime visibility at the top of users’ feeds.

• Ideal for major promotions, new product launches, or driving significant traffic.

• Key Tip: Use bold visuals and a strong call-to-action (CTA) to guide users directly to your shop.

Pro Tips for Success

• A/B Test Creatives: Experiment with different ad styles, messaging, and visuals to identify what resonates best with your audience.

• Monitor Key Metrics: Keep a close eye on click-through rates (CTR), conversion rates, and engagement metrics to optimize your campaigns.

• Stay Native to TikTok: Use the platform’s trends, sounds, and editing styles to make your ads feel like a natural part of the user experience.

Using TikTok’s ad formats and refining your strategy helps you reach more people and achieve better results.

Use TikTok’s Shopping Features to Your Advantage

TikTok makes shopping ridiculously easy, and if you’re not using these built-in features, you’re leaving sales on the table. 

From clickable product links to live streams that feel like a digital QVC, TikTok gives you everything you need to turn viewers into buyers.

How to make the most of TikTok’s shopping tools: 

Drop Product Links in Your Videos:

• Ever watch something and immediately want to buy it? That’s the magic of adding product links directly to your TikToks.

• Let viewers click and shop without having to hunt down your website—convenience is key!

Host Live Shopping Events:

• Live Shopping is where the real action happens. Think of it as a virtual pop-up shop where you can demo products, chat with viewers, and throw in exclusive discounts to get those impulse buys rolling.

• Pro Tip: Partner with influencers to host these events. Their reach + your products = sales gold.

• Don’t forget to hype up your live stream beforehand—build that FOMO!

Set Up a Product Showcase:

• Your TikTok profile isn’t just for vibes; it’s prime real estate to show off your best-sellers or trendiest items.

• Keep this section fresh and tailored to what’s hot right now (hellooo, seasonal must-haves).

Use “Shop Now” Buttons:

• These are the secret sauce for turning views into purchases. Add them to your videos and live streams to make shopping a no-brainer.

TikTok’s shopping tools are basically built for brands like yours. 

Use them right, and you’ll go from creating cool content to running a shop that feels like it’s always open. 

Now, go out there and turn those TikTok views into sales!

Closing Thoughts

TikTok is an ecosystem where storytelling, community, and commerce collide. 

By embracing its unique features, you can build a presence that doesn’t just sell but resonates with users.

The key is to stay authentic. 

Use tools that enhance discoverability. 

Test your strategies. 

And most importantly, meet your audience where they are: in a space where scrolling meets shopping.

TikTok is constantly evolving, and your strategy should evolve with it. 

Start small, test often, and keep learning as you go. 

Because on TikTok, standing out from the competition isn’t the point. You must catch attention and stop the scroll.

Now, it’s time to take what you’ve learned and start turning those views into meaningful results. 

Let’s make it happen. 

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Thank you for reading! I appreciate you.

Sincerely,
Kody