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What happens when your most loyal buyers become your most profitable marketers?

This ONE system turned happy buyers into a high-converting referral channel. Here’s how you can do the exact same.

Welcome back to the 113th edition of Nord Media

There was a time when one of our clients had a growth channel sitting right in front of them and completely ignored it.

They were busy chasing new customers, testing new ad angles, and trying to find the next influencer who could make a significant impact.

Meanwhile, their happiest customers (the ones who genuinely loved the product) were already out there talking about it.

But they gave those customers nothing to work with. No tools. No structure. No real reason to keep sharing beyond pure goodwill.

Looking back, it was a huge miss.

Once we finally built a system to activate them (referral pages, incentives, and tracking), it changed everything.

If you implement this in your own business, you’ll start to see a flywheel effect:

Lower CAC, higher trust, and a steady stream of customers who convert faster because they were referred by someone they already trust.

In today’s email, I’ll break down:

  • Why customers often sell better than influencers

  • What actually gets them to share

  • And how to build a referral flywheel that scales on its own

Let’s dive in:

Superfiliate recently launched its Meta Ads Suite in partnership with Instagram to solve one of the biggest challenges facing Influencer & Paid teams: getting ad spend behind high-performing creator content.

Their latest release? Native ad buying functionality that lets you create, launch, and manage Meta Partnership Ad campaigns without ever leaving the platform.

What’s new in the Meta Ads Suite:

  • Campaign Management: Build complete Meta campaigns with sales objectives, budget optimization, and AI-powered targeting—all synced directly to your existing Meta ad account.

  • Advanced Targeting Options: Access saved audiences, custom audiences, lookalike targeting, and Meta's Advantage+ placements without switching between platforms.

  • Partnership Ad Creation: Upload creator content and launch partnership ads featuring both brand and creator handles (or just the creator's handle for whitelisting-style campaigns).

  • Real-Time Preview: See exactly how your ads will appear across Instagram, Facebook, and all Meta placements before publishing.

With native ad creation, Superfiliate is positioning itself as the only platform that truly bridges organic and paid media—giving influencer marketers the tools to prove their full impact on revenue, not just vanity metrics. Check out the Meta Ads Suite here.

Stop Paying Strangers to Sell Your Product

Too many brands are chasing influencer deals while ignoring the customers who already believe in them.

Here’s what they’re missing:

  • High-trust > high-follower

A recommendation from a friend drives more conversions than a paid shoutout from someone with 100K followers. Loyalty beats reach.

  • They’re already doing half the work

Your best customers are talking, posting, and raving about your brand. But without a system in place, their efforts don't go anywhere.

  • You’re making it too hard to share

No referral page. No rewards. No tracking. If it’s clunky or unclear, even your superfans won’t bother.

  • Influencers don’t scale like customers do

You can only negotiate so many deals. But you can empower hundreds of happy customers to sell for you with the right setup.

Your next growth lever isn’t on TikTok. It’s sitting in your customer list.

What Actually Gets Customers to Share

Loyalty alone isn’t enough.

Even your happiest customers need a reason to take action and the right tools to make it easy.

Here’s what actually works:

  1. Make it feel personal

A generic “Refer a friend” page won’t cut it.

  • Give each customer their own co-branded landing page. One that features their name, handle, or even a short message.

  • When a recommendation feels personal, it builds trust with whoever sees it and drives far more conversions than a cold referral link.

  1. Offer rewards they actually care about

Some customers want store credit. Others want cash.

  • A few will be happy with exclusive gifts or early access to new products.

  • The best programs offer flexible incentives and let customers choose. When the reward matches the relationship, sharing becomes natural.

  1. Make performance transparent

Most people stop sharing because they never hear back.

  • Did anyone click? Did I earn anything? Is this thing even working?

  • A simple dashboard or notification system keeps them engaged and motivated. If they see it’s working, they’ll keep going.

  1. Remove all friction

No logins. No codes to remember. No confusing terms and conditions.

  • If it takes more than 30 seconds to start sharing, most people won’t.

If you want to turn casual buyers into vocal advocates, run this quick checklist on your current referral setup:

✅ Does each customer get their own co-branded page?
✅ Are the rewards flexible and actually motivating?
✅ Can they track their performance in real-time?
✅ Is the entire process smooth from start to share?

If you can’t check all four, your referral flywheel isn’t spinning yet.

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Here’s how to build a referral flywheel that scales on its own

  1. Identify your top customers

Look for repeat buyers, high AOV shoppers, and those who’ve left positive reviews or tagged you on social.

  1. Give them something worth sharing

A co-branded page, a reward they’ll care about, and a reason to share right now, whether it’s a new drop, a limited offer, or a loyalty milestone.

  1. Keep them in the loop

Show when their links are clicked, referrals convert, and rewards are earned. Visibility drives momentum.

  1. Make it part of your post-purchase flow

Don’t wait weeks. Introduce the program right after checkout when excitement is highest.

Set it up once, and this becomes a referral flywheel that scales on its own.

Final Thoughts

Your best marketers aren’t on a creator platform. They’re already in your customer list.

All they need is the right system to turn their excitement into action.

Referral programs work when they’re personal, rewarding, and easy to use.

If you build around those three principles, you won’t need to chase attention.

Your customers will bring it to you.

Want growth that looks like this👇?

HOW??

We Use Strategies and Systems that Produce Consistent Results.

We’ve helped 100+ brands—from early-stage DTC startups to global brands—scale smarter, grow faster and get profitable. Whether your goal rapid growth, consistency at scale or just to be profitable again, we've built systems and strategies to achieve that for hundreds of brands over the years.

The results? You get reliable and consistent growth without sacrificing your profitability.

» Hire me to scale your DTC Brand «

Want to learn more? Connect with me on social 👇
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Thank you for reading! I appreciate you.

Sincerely,
Kody

Disclaimer: Special thanks to Superfiliate and QCK for sponsoring today’s newsletter.