You Just Acquired 10K Customers. Now What?

Spending over $50,000+ / month on ads but not seeing the results you hoped for? We’re currently taking on 2 brands for Q4 to help them scale and hit their goals. If you’re looking for a better option for growing your brand, let’s chat. Book a Call Today 

Black Friday just handed you thousands of new customers. 

Most brands celebrate the revenue spike, then go silent for two weeks.

The biggest mistake after BFCM isn't the discount depth… It's wasting the highest-intent period right after purchase by doing nothing. 

You have a 7-14 day window to activate BFCM buyers before they go dormant. 

Miss it, and 70-80% never come back. 

In this email, we're breaking down: 

• Why going silent after BFCM kills repeat purchase rates

• The 7-day post-purchase sequence that drives second orders 

• The Holiday Customer Activation Timeline that turns one-timers into repeat buyers 

Let's dive in:

The Secret To GEO - How To Get Your Store Listed In ChatGPT This Week! 

🔗Click here and we'll show you exactly how

Ranking in ChatGPT is Just Reputation Management…

Try this - Google “{your brand name} reviews.” What shows up? If it’s not Reddit threads with glowing comments, a /pages/reviews URL on your site, a YouTube channel, and third-party sites comparing you to competitors, you’re invisible where it matters. This is the new SEO - own the narrative, build trust, and get discovered in ChatGPT and beyond. We help clients do exactly that with smarter, reputation-driven SEO.

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🔗Find out how we help clients scale past $10M

The Post-BFCM Silence Mistake 

After spending thousands on ads to acquire BFCM customers, most brands treat them like they're on autopilot. 

The welcome series fires, then nothing until mid-December. 

Meanwhile, purchase intent is at its peak. 

They just bought from you, and they're opening your emails. 

Brands that email BFCM buyers within 3-7 days of delivery see repeat purchase rates 40-60% higher than brands that wait two weeks. 

By January, your BFCM customers are buried under emails from every other brand. 

You're competing for attention instead of owning it.

The 7-Day Post-Purchase Activation Sequence 

The goal isn't to hard-sell immediately… 

It's to stay top-of-mind and create a path to the second purchase before momentum dies. 

Day 1-2: Delivery Confirmation + Usage Content 

Send a delivery confirmation with product usage tips, how-to videos, or setup guides. 

This reinforces the purchase decision. 

Customers who engage with post-purchase content are 2-3x more likely to buy again within 30 days. 

Day 3-4: Complementary Product Recommendation 

Recommend products that pair with what they just bought. 

If they purchased skincare, suggest a complementary serum. 

If they bought apparel, show accessories. 

Frame it as "Complete the set" or "Customers who bought X also love Y." 

Day 5-7: Limited-Time Repeat Purchase Offer 

Deploy a time-sensitive offer exclusively for recent BFCM buyers. 

15-20% off their next order or free shipping on orders over $50. 

Make it exclusive and urgent. 

"Because you just shopped with us, here's an offer expiring in 48 hours.”

The Holiday Customer Activation Timeline 

The 7-day sequence is just the start. 

Stretch activation through December to maximize repeat purchases before January. 

• Week 2-3: Value-Driven Content 

Shift from selling to educating. 

Send styling tips, gift guides featuring your products, or founder stories that build brand connection. 

Customers who engage with educational content during this period are primed for repeat purchases when you make an offer. 

• Week 4: Year-End Reactivation Push 

Final push before year-end with strong offers tied to New Year themes. 

"Start 2025 with..." or "Stock up before the new year" works well here. 

Target BFCM buyers who engaged with your emails but haven't made a second purchase yet. 

• The Segmentation Strategy 

Not all BFCM customers are equal. 

Segment by purchase behavior to personalize activation. 

High AOV Buyers: Customers who spent 2x+ your average order value. 

Treat them like VIPs with exclusive product drops and early access. 

Single-Item Buyers: Customers who bought one low-ticket item. 

Focus on bundle offers or complementary products that increase total spend. 

Engaged Non-Repeaters: Customers who open emails and click but haven't purchased again.

Deploy urgency-driven offers with tight windows.

The BFCM countdown has started.

If you’re still planning from scratch, you’re already behind.

That’s why the BFCM Playbook Stack exists:

• 8 expert partners, one complete prep kit

• Tactical plays for SMS, shipping, CX, checkout & more

• Flexible: run the whole stack or just what you need

• Built to drive conversions, retention, and revenue this Q4

60 days left. Don’t waste them.

Final Thoughts

Black Friday gives you customers. 

What you do in the next 7-14 days determines if they stay. 

Most brands waste their biggest email list growth period by going silent right when purchase intent is highest. 

The ones that activate immediately turn one-time holiday shoppers into repeat buyers. 

Build your post-BFCM activation sequence now. 

January revenue depends on it.

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Thank you for reading! I appreciate you.

Disclaimer: Special thanks to QCK & Postscript for sponsoring today’s newsletter.