You’re in Inventory Alcatarz. Escape now before it’s too late.

Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.

A founder once told me about the “pallet graveyard” in their warehouse.

Perfectly good products, stacked like a game of Jenga nobody wants to win.

Not defective. Not off-brand. Just moving slower than a checkout line on Black Friday.

Every week, those boxes sat there, their cash stayed locked inside.

Money that could have been working on buying more ads, funding new product runs,or paying for that campaign idea collecting dust in Asana.

Instead, it sat there mocking them in cardboard silence.

That’s the real problem with slow movers. They are not just eating up space. They are eating up opportunity.

In this email, we’ll cover:

1. How to spot cash-draining inventory before it turns into permanent décor.

2. Smart liquidation moves that keep your brand looking premium.

3. The “Inventory Velocity System” that turns stale stock into fresh growth capital.

By the end, you’ll know exactly how to get your money out of boxes and back into play.

Let’s dive in:

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The result? Unified influencer profiles across all channels. Dedicated dashboards for easy navigation. And the control to start with one channel, then expand as your creator strategy evolves.

Whether you're running influencer campaigns on Shopify, scaling Partnership Ads on Meta, or building your TikTok Shop affiliate network, you now have one platform that actually understands how modern creator partnerships work.

Ready to simplify your creator marketing stack? » Get started with Superfiliate «

Spot the Bottlenecks Before They Snowball

The worst time to realize you have a slow mover is when it has already been camping out in your warehouse for months. At that point, you are in salvage mode.

The fix is to track velocity before things stall out completely. At a minimum:

• Days on Hand: Figure out how long current stock will last at the current sell-through rate. If the math says “forever,” you’ve got a problem.

• Velocity Decline: Weekly sales numbers trending down? That’s your early-warning siren.

• Contribution to Revenue: If a SKU is under five percent of sales for three months in a row, it is a candidate for intervention.

Catching this stuff early means you can act while there is still demand. Which means smaller discounts, faster sell-through, and less pain.

Liquidate Without Looking Like You’re Liquidating

Public fire sales are the fastest way to train your customers to wait for a discount. The short-term cash bump comes at the cost of long-term margins.

Instead, get creative:

• Private VIP Drops: Send a “special access” email to your best customers. Make it feel like a perk, not a clearance rack.

• Bundle and Balance: Hide slow movers inside bundles with bestsellers so the perceived value skyrockets.

• Channel-Specific Clearance: Move excess through wholesale, private marketplaces, or even discreet B2B deals so your main audience never sees it.
  

This way you move product, free up cash, and keep your brand’s price integrity intact.

Build an Inventory Velocity System

Think of it like an always-on radar for your products.

Track SKU performance in real time using your ERP or a basic dashboard. Set rules for when action happens. 

For example, if sales dip below ten units per week for six weeks, it automatically triggers a liquidation plan.

Then, be ruthless about where the freed-up cash goes. Invest it into the 20 percent of products driving 80 percent of your revenue, or into new products with proven demand signals like pre-orders or waitlists.

Do this consistently and slow-moving stock stops being a sinkhole. It becomes fuel.

CustomersAI’s Accurate Visitor ID Solution Empowers Brands to:

1. Scale revenue on autopilot by fueling your existing flows with high-intent visitors.

2. Maintain leaner lists, reducing your costs while generating higher profits.

3. Increase LTV by recognizing winbacks that other pixels can’t see (even after cookies expire).

4. Drive high deliverability and engagement while spam complaints plummet.

By helping DTC brands identify high-intent shoppers, CustomersAI feeds their ESP with richer, accurate, actionable data.

Get started today with a no risk, 5x ROI guarantee.

Worth a conversation?

» Let’s Chat «

Final Thoughts

Every brand has dead stock at some point. The difference between operators who stay cash-rich and those who struggle is simple is they treat it like money with a “pause” button, not money lost forever.

Spot it early. Move it smart. Reinvest fast.

Your warehouse should not be a storage unit for bad decisions. It should be a launchpad for your next growth spurt.

Want to learn more? Connect with me on social 👇
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Thank you for reading! I appreciate you.

Until Next Time ✌️
- Kody

Disclaimer: Special thanks to Superfiliate & Customers.ai for sponsoring today’s newsletter.