Your Customers Are Skipping Google and Instagram for This...

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Shopify just flipped the switch on something bigger than most founders realize… 

Over 1 million Shopify merchants can now sell directly inside ChatGPT through Instant Checkout. 

Purchases happen inside AI conversations, and the customer never needs to visit your website. 

ChatGPT has 700 million weekly active users…

When someone types "best running shoes under $100," they're now shown products they can buy instantly without opening a browser. 

This bypasses Google, it bypasses Instagram, and it bypasses every traditional discovery channel you've spent years optimizing for.

In this email, we're breaking down: 

• How ChatGPT's commerce integration creates a new acquisition channel 

• The product data optimizations that make your catalog discoverable to AI 

• The AI Commerce Readiness Checklist to capitalize now 

Let's dive in:

Most Shopify stores are drowning in their own data.

They're manually tagging every order, every product update, every status change - burning hours that should be spent growing their business.

The worst part? When tags inevitably slip through the cracks, you miss out on the segmentation and personalization that actually drives sales.

This is exactly the problem FilterTag solves.

They've automated customer and product tagging with AI that actually works:

→ 50+ ready-made filters covering CLV, RFM, and lifecycle stages
→ AI that learns your product catalog and suggests new tags automatically
→ Daily refreshes ensuring your data stays clean and current
→ Natural language instructions that make tagging feel effortless

Instead of chasing data all day, you get organized and actionable insights that power real growth.

Check out FilterTag

Perfect timing to automate the busywork so you can focus on what actually scales your store.

The AI Discovery Channel You're Not Tracking 

Traditional product discovery follows a predictable path: Google search, Instagram scroll, Facebook ad. 

Then they land on your site. 

That model just got disrupted…

ChatGPT users ask questions in natural language and expect instant answers. 

When they ask for product recommendations, ChatGPT surfaces options from Shopify merchants with full details, pricing, and a "Buy" button. 

The integration uses OpenAI's Agentic Commerce Protocol to handle secure payments directly in the conversation. Orders flow straight into Shopify. 

The customer never sees your website. 

What makes this different: 

• No paid placement

Product results are organic, ranked purely on relevance. 

Merchants pay a small transaction fee, but it doesn't influence ranking. 

• Intent-based discovery

Users describe exactly what they want. 

The AI matches products to that intent, not keyword optimization. 

• Instant conversion 

No friction between discovery and purchase. 

Users can check out in seconds using saved payment methods. 

Global conversational commerce is projected to hit $290 billion in 2025, up from $41 billion in 2021.

Optimizing Your Catalog for AI Discovery 

ChatGPT doesn't see your beautiful imagery or brand storytelling. 

It reads structured product data, such as the titles, descriptions, attributes, pricing, and availability. 

Here's what to optimize: 

• Product Titles and Descriptions 

Write for natural language queries, not SEO keywords. 

Instead of "Men's Running Shoe - Model X200," use "Lightweight trail running shoes for men with cushioned soles and waterproof design." 

Include specific details that match how people ask questions: materials, use cases, size ranges, and key benefits. 

• Structured Attributes and Metadata 

Fill out every product attribute field in Shopify, like the category, color, size, material, and features. 

AI models use this structured data to understand what your product is and when to recommend it. 

If a user asks for "vegan leather bags under $150," the AI needs clean data to identify matches instantly.

The AI Commerce Readiness Checklist 

Most Shopify merchants aren't ready for AI discovery yet, so here's how to get ahead of them:

Step 1: Audit Your Product Data

Pull a report of all products with incomplete titles, missing descriptions, or unfilled attributes. 

Fix your bestsellers and high-margin items first. 

Step 2: Rewrite Descriptions for Conversational Queries 

Test how your products show up by asking ChatGPT questions your customers would ask. 

If your products don't surface or descriptions feel thin, rewrite them with more context. 

Step 3: Set Up Conversion Tracking 

Tag orders that originate from ChatGPT and track conversion rates, AOV, and repeat purchase behavior separately from other sources.

Every case here started with the same question: how do we create a foundation that supports growth and allows us to be profitable at scale?

‍The answer: creative that grabs attention and strategy that builds momentum. We turn your spend into profitable growth using proven systems built on over $800M in ad-spend we’ve managed.

Book a Call Today

Final Thoughts

AI-driven commerce is live right now for over 1 million Shopify merchants and 700 million weekly ChatGPT users. 

The brands that optimize for this new channel will capture customers who never would have found them through traditional search or ads. 

Audit your product catalog, optimize for conversational queries, and set up tracking. 

The AI commerce race just started.

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Disclaimer: Special thanks to FilterTag for sponsoring today’s newsletter.