Your Mobile UX is Costing You 6–7 Figs. Here’s Why.

Welcome back to the 141st edition of Nord Media

Pull up your site on your phone.

Now try to take the same steps you’d take on desktop.

Feels harder, right?

Your dev team didn’t necessarily fail. Mobile users just don’t behave like desktop users.

They don’t explore the same pages, scroll the same depth, or click the same elements.

But way too many brands still treat mobile like a shrunken desktop experience.

Let’s fix that.

In this email, we’ll cover:

• Why mobile users behave completely differently from desktop

• How hidden friction on mobile kills your conversion flow

• A framework to pinpoint where your mobile UX is breaking

Let’s dive in:

GA4 Is Wasting Your Time

Google Analytics 4 was supposed to be the future of web analytics... but for eComm brands? It’s become a bloated, frustrating mess. You’re probably spending more time wrestling with confusing dashboards and tagging nightmares than actually growing your business. It feels like you need a data scientist just to make sense of your own data, let alone act on it.

Heatmap's new web analytics tool changes all that:

Realtime, easy-to-read analytics

Built specifically for eComm metrics & behaviors

2-minute setup with zero dev work

Flat $29/month pricing, no scaling costs

👉 Get Set-Up In Minutes, Here!

What Your Mobile Visitors Are Actually Doing

Brands tend to assume that if the site looks good on desktop, it works on mobile.

But the visual layout doesn’t tell the full story.

Heatmaps consistently show that mobile users ignore entire sections that perform well on desktop:

• They rely on instinctive navigation.

• They expect speed, clarity, and simplicity.

• They drop off the moment anything feels confusing.

Desktop users might scroll through a homepage carousel. Mobile users never even see it.

Desktop users click deep into nav menus. Mobile users stop at the first dead end.

And that means all your beautifully optimized desktop flows aren’t doing the job you think they are.

Every Extra Tap Is a Revenue Leak

The problem with mobile: friction builds fast.

What takes three clicks on desktop can take eight taps on mobile.

Each one is a decision point. A chance to bounce.

Think about what this means in practice:

• Product details buried in expandable sections that no one opens

• Add-to-cart buttons shoved under long image stacks

• Menus that require thumb gymnastics to navigate

Aesthetics don't matter in this case.

You want to minimize steps.

The less your user has to think, the more likely they are to convert.

Stop Optimizing for Mobile-Friendly. Start Building for Mobile-First.

Mobile-FRIENDLY means your site doesn’t break on a smaller screen.

Mobile-FIRST means it’s built for the behaviors, needs, and limitations of mobile visitors.

That means:

• Shorter, skimmable copy designed for small screens

• Sticky CTAs that stay in view as users scroll

• Single-scroll shopping experiences with minimal load time

• Nav structures that surface your top products instantly

The shift is subtle but powerful.

Treat it like your most valuable sales channel.

Struggling to grow? My team and I can help.

HOW??

We Use Strategies and Systems that Produce Consistent Results.

We currently work with a small handful of brands from early-stage DTC startups to global brands scale smarter, grow faster and get profitable. Whether your goal rapid growth, consistency at scale or just to be profitable again, we've built systems and strategies to achieve that for hundreds of brands over the years.

The results? You get reliable and consistent growth without sacrificing your profitability.

Sound interesting and worth a conversation? Book a call

Final Thoughts

Your mobile site might look great on the surface, but when you dig into the data it tells a different story.

Users are struggling. Conversions are leaking.

And the culprit is hidden friction that only shows up when you study behavior, not just layout.

If you're still designing for desktop and shrinking it down, change that today.

Want to learn more? Connect with me on social 👇
Follow me & Connect

Thank you for reading! I appreciate you.

Sincerely,
Kody

Disclaimer: Special thanks to Heatmap for sponsoring today’s newsletter.