🧠 Your Personal Brand Will Make You Millions

Welcome back to the 68th edition of Nord Media

Before we get started, is there anything specific you want to learn about? Let me know, as always, I appreciate all of you who reply each week and share feedback with me.

A few years ago, Diary of a CEO was just another regular podcast. 

Now, it’s transformed into a global brand.

But not because Steven Bartlett had the biggest guests or the flashiest production.

It’s because of him.

His voice. His storytelling. His ability to articulate thoughts most people feel but don’t know how to express. 

THAT’S what makes people come back.

It’s why the show isn’t necessarily just about the guests but the person asking the questions. 

His perspective, his honesty, his brand.

That brand is now the foundation for everything he touches. Businesses, book deals, investments, opportunities that wouldn’t exist without it.

That’s the power of a personal brand. 

It turns attention into leverage.

No matter what you’re building, people connect with people. And the stronger your brand, the more opportunities come your way. Not because you chased them, but because you built something worth paying attention to.

Let’s talk about why that matters more than ever.

Why Is Building a Personal Brand Important?

81% of people research heavily online before making a decision. 

That means before you even know they exist, your audience is already Googling you or the problem you solve.

Steve Jobs once said, “Your customers don’t measure you on how hard you tried. They measure you on what you deliver.”

Your personal brand is exactly that. It’s what people perceive, whether or not you’re in the room. 

Instead of leaving that up to chance, you can shape it.

A strong personal brand requires trust. It attracts opportunities, builds credibility, and makes people feel like they know you before ever meeting you.

For entrepreneurs, aligning a personal brand with a company brand strengthens that trust even more. It shows consistency.

It sets you apart. 

And in a world where differentiation is everything, that can be the edge that makes all the difference.

How to Start Building Your Personal Brand

Building a personal brand requires owning your presence. 

That means creating spaces where people can find you, engage with your ideas, and see your expertise in action.

Here are a few platforms that can help:

• Your own blog: A home base for your thoughts, insights, and expertise.

• YouTube: A powerful way to connect through video and build deeper trust.

• Twitter (X): Great for quick, sharp takes and engaging with your industry.

• LinkedIn or a Facebook page: Ideal for professional credibility and community building.

You don’t need to be everywhere. But the more strategic you are, the faster you can grow.

The key is consistency. Whether you write, speak, or make videos, your brand should reflect you, your voice, your expertise, and the way you think. 

There’s no right or wrong way to do it, just what works best for you.

Protecting Your Brand: Be Intentional About What You Promote

As you build your personal brand, every association matters. The products you endorse, the partnerships you take on, and the messages you amplify all contribute to how people perceive you.

Before promoting anything, ask yourself: Does this strengthen my brand or weaken it?

Even if a product is great, it doesn’t always mean it aligns with your brand. 

I’ve had to turn down opportunities. Not because they weren’t valuable, but because they didn’t fit the reputation I was building.

When endorsing something, I always:

• Review the sales material.

• Examine the content itself.

• Research the person or company behind it.

Why? Because trust is everything. 

If I promote something, it means I stand behind it. And if there’s even one red flag, it’s not worth the risk.

Your personal brand is built over time but it only takes one misstep to damage credibility. 

Be intentional with what you attach your name to.

Personal Branding Masters: Who’s Doing It Right?

Some people don’t just have a personal brand. They are the brand. 

They’ve built a reputation so strong that their name alone carries weight. 

Here are examples of people who have mastered personal branding:

1. Steven Bartlett – The Entrepreneurial Storyteller

From Diary of a CEO to his multi-million-dollar business ventures, Steven Bartlett has turned his personal brand into an empire. 

His authenticity, sharp insights, and ability to make complex business lessons feel relatable have made him one of the most trusted voices in entrepreneurship. 

People don’t just follow his content. They trust his perspective.

2. MrBeast – The Content Machine

Jimmy Donaldson (MrBeast) has built an empire driven by his unique personal brand. His name is now synonymous with viral content, philanthropy, and larger-than-life challenges. 

The key to his success is consistency, innovation, and a deep understanding of what keeps audiences engaged. 

He’s proof that a strong personal brand can evolve into a massive business.

3. Alex Hormozi – The No-Nonsense Business Expert

With his direct, value-packed content on wealth-building and entrepreneurship, Alex Hormozi has built a brand rooted in trust and expertise. 

His no-fluff approach, combined with his signature style (the gym shorts and tank top look), makes him instantly recognizable. 

He’s built a following not by chasing trends, but by delivering actionable advice people can actually use.

Each of these individuals has built a brand that extends beyond their platforms. 

Their names alone generate trust, attention, and opportunities proving that a strong personal brand isn’t just an asset. It’s leverage.

Closing Thoughts

Your personal brand ultimately comes down to trust, consistency, and the story you tell over time. 

It’s what people remember when they think of you, the reason they choose to work with you, and the leverage that opens doors you didn’t even know existed.

You don’t need millions of followers or a viral moment to build something meaningful. 

What matters is showing up, being intentional, and making sure your brand reflects who you truly are.

The best personal brands aren’t forced. They’re built through authenticity, strategic presence, and a commitment to delivering value.

So start where you are. Keep refining. Keep building.

Connect with me on social 👇
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Thank you for reading! I appreciate you.

Sincerely,
Kody