Your ESP is not free to keep.
Pull the invoice, price the alternative, and multiply the gap by 12.
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Every operator uses the same incorrect calculation for their ESP.
Switching gets recorded as downtime, broken flows, and a week of rebuilding.
Staying gets recorded at zero.
Both entries are wrong, and the mistake increases your software cost every month.
A working ESP rarely creates enough urgency to justify a review. The emails send and revenue still comes through, so the invoice remains unchanged.
Before you justify it with the “If it’s not broken, don’t fix it” mindset, open your records and find the last date you compared your ESP against a serious alternative.
We're going to test whether it survives.
What Migration Actually Requires
This is where the assumed switching cost becomes inaccurate.
Operators hear “switch ESPs” and assume their team will need to:
Export every list
Rebuild every flow
Move every template
Test every trigger
Coordinate the changeover
Monitor revenue closely for a week
Omnisend removes those tasks from your team.
They move every flow, list, and template for you.
The migration is free.
It takes five business days.
And the process is hands-off.
You do not need to assign the rebuild to an employee or spend your own week managing it.
Your existing program continues running while the Omnisend setup is prepared.
The work that has kept you from switching is already included.
Price The Risk Line By Line
The dread usually isn't about price. It's about the things that could break.
Email and SMS revenue matters too much to create avoidable disruption, so price those out individually instead of as one vague cloud of risk.
- Downtime.
Nothing needs to turn off while the migration is completed. Klaviyo keeps sending while Omnisend rebuilds your program in parallel.
- Broken flows.
Omnisend’s team moves your flows, lists, and templates. You are not left copying automation logic between platforms and checking whether every trigger still works.
- A lost week.
The migration takes five business days, but the work does not belong to you. Calendar time and operator time are separate costs.
- Team distraction.
Your team does not need to stop current projects to manage the rebuild. That removes the internal labor cost that usually makes migration easy to postpone. I have delayed software changes for the same reason.
Name the specific blocker. The actual sentence you'd say out loud for why you haven't switched.
Then check whether it still exists under this migration process.
If it's on this list, it's already been answered.
The Payoff Side of the Ledger
Once the migration work is removed, compare the ongoing prices.
Omnisend can cost up to 35% less than Klaviyo for the same program you run today.
The exact saving depends on your contact tier and setup, so use your own invoice.
The important detail is that the price difference repeats every month.
> Pull your latest Klaviyo invoice.> Price the same contact tier on Omnisend.> Subtract the monthly figures, then multiply the difference by 12.> Do not stop at the monthly number.
Monthly software differences can appear small enough to ignore. The annual total gives you the actual cost of staying.
Calculate the twelve-month premium you are paying to keep the current setup.
The Corrected Math
So run the ledger again with real entries.
Migration is free. It takes five days. It requires nothing from you, and nothing turns off while it happens.
Strike it. Look at what's left.
What remains may be a preference. You'd be choosing to stay, at up to 35% more per month, for reasons that no longer include effort or risk.
And preferences are allowed. They just have a price now and the price is monthly, and it compounds.
Once you know the annual difference, you can decide whether that preference is worth the premium.
Omnisend has already removed the rebuild from the calculation.
The remaining decision is whether familiarity is worth what it will cost over the next twelve months.
If you want a growth partner who is invested in helping you build a profitable business, someone who is going to push you to make changes that focus on profitable growth. Book a call - let’s chat
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Disclaimer: Thank you to Omnisend for sponsoring today's newsletter.
