This is where operational breaking points emerge; shipping costs explode, order processing overwhelms systems, and retention suffers.
Performance Max campaigns compete with proven Meta campaigns for the same customers at higher costs. Here's how to prevent platform cannibalization.
Hidden operational costs compound with each new SKU. Here's how to audit your product line and eliminate profit-destroying complexity.
Hidden fulfillment metrics like “pick accuracy” and “damage rates” directly impact customer retention... Here's how to audit your 3PL's real performance.
TikTok kills winning creatives faster than any platform... Here's the system that extends content lifespan and maximizes ROI.
Apple's privacy changes make Facebook's conversion tracking unreliable... Here's the attribution stack that captures what Meta misses.
Why TikTok Shop funnels fail and the 3-part framework for product, pricing, and checkout.
Why most brands test too many variations and never find real winners (the statistical significance problem).
How micro-influencer campaigns drive the highest LTV customers through paths Facebook can't track.
Subscription models can destroy cash flow... unless you play it smart.
The cash flow math behind holiday spending when CPMs spike and inventory drains your capital.
The API change that's about to tank carefully optimized campaigns... And your damage control plan for it.
