Your Break-Even ROAS Is Outdated - Here’s The Fix.
Your Break-Even ROAS Is Outdated - Here’s The Fix. Shipping, processing, and COGS all shifted since January. If you're making scaling decisions on Meta right now, you're probably scaling against a break-even ROAS you set in January and haven't touched since. The math has moved underneath you. Shipping rates went up across UPS, FedEx, and USPS in late December and January. Payment processing rates have crept higher as customer mix shifts. COGS is moving for any brand sourcing from China or...
