Most brands go silent after BFCM and lose new customers. Here's the 7-day activation sequence that drives repeat purchases.
Sora 2's video generation creates a short window before Meta gets saturated. Here's how to test AI creative now.
Segment BFCM offers by customer value to maximize Q4 revenue without killing January full-price sales.
Most brands ignore the return rates destroying their "profitable" campaigns. Here's how to track what really matters.
ChatGPT's 700M weekly users can now discover and buy products without leaving the conversation. Here's how to optimize for AI discovery before competitors do.
Competitor monitoring tools identify your winning angles within 48 hours. Here's how to track creative theft and stay ahead of copycats.
This is where operational breaking points emerge; shipping costs explode, order processing overwhelms systems, and retention suffers.
Performance Max campaigns compete with proven Meta campaigns for the same customers at higher costs. Here's how to prevent platform cannibalization.
Hidden operational costs compound with each new SKU. Here's how to audit your product line and eliminate profit-destroying complexity.
Hidden fulfillment metrics like “pick accuracy” and “damage rates” directly impact customer retention... Here's how to audit your 3PL's real performance.
TikTok kills winning creatives faster than any platform... Here's the system that extends content lifespan and maximizes ROI.
Apple's privacy changes make Facebook's conversion tracking unreliable... Here's the attribution stack that captures what Meta misses.
