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Baseline your TikTok numbers this week or lose the diagnosis

Jul 13, 2026

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4 min read

Baseline your TikTok numbers this week or lose the diagnosis

Baseline your TikTok numbers this week or lose the diagnosis Once your Q1 reference point is gone, drift and creative fatigue look identical. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. The TikTok deal closed January 22. It didn't get banned, the headlines moved on, and the industry filed it under settled. The part that...

Tomorrow the same box costs more to ship

Jul 12, 2026

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4 min read

Tomorrow the same box costs more to ship

Tonight the same box costs more to ship The formula flips today. What to do about it before then. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. Tonight at midnight, USPS changes how it measures your boxes. Not the price. The formula. No rate card moves on July 12. The prices that took effect back on April 26 are still the...

AI made creative free... and it’s exactly why your ads got worse.

Jul 9, 2026

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4 min read

AI made creative free... and it’s exactly why your ads got worse.

AI made creative free... and it’s exactly why your ads got worse. I’m bullish on selection > volume for the rest of 2026. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. Two years ago, producing an ad was the bottleneck. Now it isn't, and that's the whole problem. Industry benchmarks now put generative-AI adoption in creative...

The summer CPM dip you're waiting for isn't coming

Jul 6, 2026

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4 min read

The summer CPM dip you're waiting for isn't coming

The summer CPM dip you're waiting for isn't coming Set your floors now or overpay through the whole window. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. Too many brands are still waiting for CPMs to soften now that Prime Day is done... This year that dip isn't coming, at least not the way it used to. Prime Day landed June 23 to...

Prime Day just proved summer is a second Q4

Jul 4, 2026

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4 min read

Prime Day just proved summer is a second Q4

Prime Day just proved summer is a second Q4 The demand curve grew a second peak. Plan for both. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. Prime Day ran June 23 to 26. In four days, US shoppers spent $26.4 billion online, up 9.3% over last year, according to Adobe. Put that next to the winter peak: Cyber Monday 2025 came in...

Stop copying the brand that just went viral.

Jul 2, 2026

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3 min read

Stop copying the brand that just went viral.

Stop copying the brand that just went viral. It scaled in a market that doesn't exist anymore. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Book a call and let's see how we can help you grow 👉 book a call with me. You read the teardown of the brand that just blew up, and somewhere around the third point you started planning how to run the same play. I do it too. A brand goes vertical, someone...

The reason your ads keep getting more expensive...

Jun 30, 2026

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4 min read

The reason your ads keep getting more expensive...

The reason your ads keep getting more expensive... It isn't in Ads Manager. Look one step upstream. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Not currently happy with the results you're seeing / getting? Book a call and let's see how we can help you grow 👉 book a call with me. This is the order a brand actually gets built in: The product ships first. Then the team goes to work winning attention...

The $1M launch lever that doesn't need a markdown.

Jun 28, 2026

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3 min read

The $1M launch lever that doesn't need a markdown.

The $1M launch lever that doesn't need a markdown. How to reward your best buyers without bleeding margin on everyone else. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Not currently happy with the results you're seeing / getting? Book a call and let's see how we can help you grow 👉 book a call with me. SET Active sold $1 million in one hour off a single drop. No sitewide sale, nothing marked down....

Your store went live in ChatGPT, but is it visible?

Jun 25, 2026

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3 min read

Your store went live in ChatGPT, but is it visible?

Your store went live in ChatGPT, but is it visible? Is your product data good enough to get you recommended? Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. Not currently happy with the results you're seeing / getting? Book a call and let's see how we can help you grow 👉 book a call with me. Shopify flipped a switch in late March and millions of stores became shoppable inside ChatGPT, plus Microsoft...

Your SMS calendar is quietly killing your list

Jun 22, 2026

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3 min read

Your SMS calendar is quietly killing your list

Your SMS calendar is quietly killing your list More sends ≠ more revenue Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. On average our clients are growing 58% year over year and doing so more profitably. Book a call and let's see how we can help you grow 👉 book a call with me. A calendar with every text-worthy date of the year in it can make your SMS program worse, not better. If every date earns a...

One of your channels never pays you back... time for an audit.

Jun 20, 2026

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3 min read

One of your channels never pays you back... time for an audit.

One of your channels never pays you back... time for an audit. Your average is hiding it. Split payback by channel and find the money-loser before you scale it. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. On average our clients are growing 58% year over year and doing so more profitably. Book a call and let's see how we can help you grow 👉 book a call with me. Two weeks ago this newsletter told you...

Your Shopify theme could get your Google account suspended

Jun 18, 2026

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4 min read

Your Shopify theme could get your Google account suspended

Your Shopify theme could get your Google account suspended New Merchant Center terms hit Monday. The 30-minute audit before July. Nord Media helps DTC brands between $1M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy. On average our clients are growing 58% year over year and doing so more profitably. Book a call and let's see how we can help you grow 👉 book a call with me. Monday, June 15, Google's new Merchant Center Terms of Service took...

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Nord Media

Growth Strategies for 7 & 8-figure eCom brands.


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