Your ESP now lives inside Claude. Yes really.
Export-CSV-Squint. That afternoon ritual just collapsed into a prompt.
Nord Media helps DTC brands between $5M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy.
Book a call and let's see how we can help you grow 👉 book a call with me.
Half of running owned channels is finding out what already happened. It is the least valuable use of your time and it eats a lot of it.
You open the ESP. Click through the campaign report, the automation tab, the deliverability view, the segment builder.
You pull the numbers. Line them up against last month. Stare until a decision shows up.
But something shifted this year that takes the bulk of that hour off the table.
You’ve probably already seen it in your tools, but it got even better.
Your ESP, But In The Chat
I share the dread of clicking through five different dashboards just to find a single number.
And I like how easy and intuitive it is to go straight to ChatGPT or Claude whenever I have questions.
One random Tuesday and one prompt, I can get all the answers in an instant.
AI assistants were already too good at quick research and still became more.
They stopped being chat windows and started becoming connected workers. That is why a lot of ESPs started plugging AI into their platforms.
Omnisend built the cleanest version of it I have seen in the email world, and they did something even better.
They flipped it. The whole platform now runs from inside Claude or ChatGPT through an MCP connection.
Building reports, deliverability audits, segment builds, campaign drafts.
You ask a question in Claude or ChatGPT, it reads your data, and your live account responds with the actual data.
Real Prompts and Workflow
Here is what that looks like in the account instead of on a roadmap.
You ask for a health check. It scores the account out of 100 across send cadence, automation coverage, and catalog completeness, then hands you the top three fixes to run first. Ten seconds instead of a morning of clicking.
You ask the revenue leak finder to comb your lifecycle marketing and surface the three highest-impact fixes for the week. The gaps you knew were in there somewhere, named and ranked.
You ask for the monthly executive summary. What worked, what did not, this month against last, plus where to point next month. Forwardable to a founder or a client as-is.
Every one of those collapses from an afternoon to a prompt.
What makes it stick is the loop closing on the same day.
You ask a real question, you get a real answer off your own numbers, and you act on it before the afternoon is gone.
The tab-hopping that used to sit between the question and the decision is just gone.
Every Operator’s Objection
The honest objection to putting an AI on your revenue channel was always the same.
What if it touches something it should not. What if it sends something before you were ready.
V2 answers that directly with granular permissions, including read-only access.
It was the most requested feature in the connection for a reason.
Read-only means the AI reads the account and reports back and cannot change a single thing.
You grant build access later, on the campaigns and segments where you want it, once it has earned the reach.
AI-built emails are editable now too, so when you do let it draft, you refine the output instead of starting over.
Who Is This For
Omnisend made it easy for everyone to get started.
It only takes a few clicks through the custom connection while the official app finishes.
Existing users must only update their MCP to get V2.
And if you’re still watching this from another ESP, this is the door.
If you decide not to put this off for another year, they’ll do the migration for you.
Give them five days and show up to everything set up.
On the other side you could be paying up to 35% less than you are now.
150,000+ brands already run on it and made AI their real assistant.
Nord Media helps DTC brands between $5M – $100M+ in revenue scale by driving profitable growth utilizing Meta, Google and Creative Strategy.
Book a call and let's see how we can help you grow 👉 book a call with me.
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