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How to set up machine-learning exit-intent pop-ups and build progressive incentives without killing profit.
DO NOT run another A/B test until you read this
Run a summer detox on your Klaviyo list NOW. Your Q4 revenue depends on it.
One test proved it. Here's how to find your ceiling, too.
You’ve been measuring influencer success all wrong. Let’s fix that.
For brands under $100M, simpler tech often equals stronger margins.
Creative performance is more random than you think. Here’s how to de-risk your next campaign.
How smart brands are hijacking viral reels without playing the trend-chasing game.
Most SEO plans are bloated and misaligned. Here's a better way.
Your "gut instinct" worked to get you here. It won't get you where you're going.
This new SMS checkout flow is recovering more sales than traditional retargeting.
What starts as stability ends in stagnation. Don’t fall for it.
